Deciphering The Successful Genes Of European And American Commercial Brand Children'S Clothing Display

Children's window display in Europe and the United States has developed rapidly, and the method adopted is also ingenious. It has brought a very good effect to the brand's own market sales and the spread of brand culture.

Next, we will introduce several display methods of European and American children's clothing windows.

　　基因一：琴鍵式的布置

The key display method is a display method aiming at children's psychological characteristics, using the rhythm of the keys to express. The display method of this window can better convey the age of clothing styles and clothing brands.

For example, we can skillfully use the key layout and show different effects through hierarchical display, which fully reflects the ingenious use of color language.

This way of display should not be too rigid, and the color of the store should be well coordinated.

In order to create atmosphere for clothing display effect, the device structure of the design should fully reflect the auxiliary role of clothing product display in actual operation.

The exhibition space should be reasonable, smooth and highly guided.

The marketing concept now emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.

　　基因二：重點款式的推薦

Children's clothing highlights display is a display method that highlights the clothing style that it focuses on, and it is also a display method for children's clothing brand promotion.

The props used should be able to represent children's morphological characteristics in modeling.

The key display methods are all gestures of children in their lives. These can reflect their rich living conditions, effectively remind children and children's parents' imagination, and stimulate their desire to buy.

For example, we can use this method to display, and the body language of its models and other display props is more abundant in modeling and expression, so that the display program can perform better in the implementation process.

The display style of goods is unique and unique.

This will not only make the brand image distinctive, but also enrich the external image of the product and enhance the appeal of the brand.

　　基因三：品牌主題的表達

The theme display method of children's wear is next to the key display method.

The purpose of its display and display is to publicize the unique design concept and psychological performance of children.

In the process of operation, Chen Li Shi can use the method of combining with key display method.

In the form of performance, they are also used together with key display methods, and are used in the store display.

This is mainly based on the combination of management concepts and display methods of children's clothing brand. Chen Li can choose according to his own reality.

There are many forms of thematic display in children's window display. As shown in the picture, there are a group of sports themes. When the display is used, the teacher should adjust the theme of different seasons and different themes.

Thus, the consumer and the viewer are visually shocked to stimulate their desire to buy.

For example, express a joyful festival and joyous theme.

The graphics that consumers can see from different angles can produce a strong visual impact on them, so as to achieve the best effect of display and display.

Of course, for different festivals, we should take different festivals and theme exhibitions. In Europe and America, Christmas is the focus of every brand shop.

In China, the Spring Festival is also the focus of festivals.

For different festivals, the design of different display programmes mainly reflects the characteristics of festival culture, and according to the color of the festival, the change of the shop environment will achieve the role of festival theme display.

We should pay attention to the theme of festivals.

(1) lighting key points.

The best props of the festival are to use light to set off the atmosphere and make clear the theme of the festival atmosphere.

This will make the effect of display twice the result with half the effort.

(2) the selection of props should reflect the characteristics of festivals.

This is the requirement for displaying the props on the theme.

(3) the expression of color should be in accordance with the cultural and cultural thoughts of the festival.

This is the requirement for color.

　　基因四：童趣生活的模擬

The display of children's clothing is the highlight of display window display. It mainly imitates children's various shapes and movements in life, and the effect of this display is very good.

In the use of the time can also fully reflect the design and innovation of Chen Li.

Living display shows that the selection of the props and the design requirements of the scene are high, which requires Chen Li to carry out the necessary design of the props and scenes in advance to carry out the display plan design, so as to meet the needs of display.

Children's clothing display is a very representative life display window, which is full of children's interest. It can make the display more vitality and vitality.

The display of children's interesting life is a way of displaying children's real life by using children's life props.

Generally speaking, the use of techniques is to describe children's various facial expressions and life positions.

This way can increase children's identity and sense of belonging, and achieve children's love for the brand.

In contrast, the display of children's clothing is the most easy to understand, because the psychological analysis of children is simpler than adults, showing more intuitive form, and does not need to pursue too many life styles or artistic conception like adult clothing performance.

But in recent years, the display of children's clothing in Europe and America is developing towards artistic and connotations in the form and content.