Adidas Is Taking The Lead In The World Table Tennis Championships.
The two year world table tennis tournament has just opened in Moscow. The world famous sports brand Adidas took the opportunity to launch a propaganda war. Recently, at the 2010 China International Sporting Goods Fair held in Beijing, the latest ping-pong equipment products produced by Adidas company came into full play.
Mr. Yu Bin, director of Adidas Olympic and regional sports affairs, and Mr. CEOFrankKoch, the global distributor of Adidas Pong series, deputy director of the National Sports Administration's table tennis badminton sports management center, and vice president of the Chinese Table Tennis Badminton Association, Mr. Yu Bin, addressed the press conference and delivered a speech. This marks the official landing of the Adidas table tennis equipment series in the Chinese market and is expected to cooperate with the Chinese table tennis team in depth. FrankMaier
The Adidas pearly equipment series was launched in the European market in December 2009. At the sporting goods exhibition in Munich, Germany in January 2010, Adidas announced the world's first entry into the table tennis market for the first time. During the March Berlin table tennis open competition in Germany, Adidas's new PRO800 table tennis table became the designated table tennis table for the open tournament. Adidas's involvement in the field of table tennis equipment has aroused great repercussions in the industry. This marks the Centennial brand Adidas carrying countless honors, and has taken a new step on the basis of diversified product strategies.
The Adidas table tennis equipment series includes professional series, leisure series, table tennis table, table tennis racket, table tennis, rubber, knapsack, clothing and shoes. Table tennis tables are imported from Germany to China, and professional rubber is also made by German famous rubber manufacturers. The selection of Adidas table tennis series during the Expo is the great potential of the Chinese market. It hopes to bring Adidas's most advanced ping-pong equipment for more customers, provide consumers with more personalized choices, and contribute to the healthy development of table tennis.
Next, Adidas plans to set up a distribution system in all parts of the country, relying on the strong terminal outlets of the company to penetrate into the table tennis equipment market. At the same time, the advertising promotion plan is also in progress. The company will select the appropriate image spokesperson, through the star benefit, to the table tennis fans to convey the brand culture, let more people understand the quality of Adidas table tennis products.
All along, the quality requirements of Adidas can be said to be almost harsh, and quality is the core driving force for Adidas to continuously create brilliance. To this day, Adidas is still the founder of the idea of perfect shoe making by Adi DAS. It has been exchanging ideas and needs with world-class top athletes and coaches. After a series of repeated tests and tests, it has produced various ergonomic products. This series of table tennis products also follow the consistent principles, not only help all kinds of professional athletes to improve athletic performance, but also meet the needs of ordinary consumers for high quality sports products. Adidas table tennis equipment has not only made new breakthroughs in design and function, but also created a fashion trend in appearance, leading the global sports commodities to a more diversified development.
Adidas always stands in the world sporting goods brand camp as a "leader" and enjoys the honor of brand growth. An excellent sports brand should not only make outstanding contributions to the sports industry, but also make the sports industry economy and sports goods industry develop more wonderful under its innovation and guidance. Adidas undoubtedly did it and set up a successful example for many sporting goods enterprises.
Since the 1970 World Cup, Adidas has become the official sponsor of the official ball of FIFA, and has provided the ball for each subsequent World Cup. In the world football field, the support level is not even comparable to any sporting goods manufacturer. Apart from football, Adidas also has a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many top international athletes are impressed by Adidas's quality. Today, with the introduction of Adidas table tennis series, I believe we will be able to write new brilliance in the global table tennis equipment field.
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