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Grasp The Staff Social Network &Nbsp; Get Twice The Result With Half The Effort And Establish A Brand.

2010/5/24 13:28:00 28

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Nowadays, the new network development has profoundly affected the mainstream society, and has changed the way that health clubs meet customers and establish brands. In addition to the traditional way of market development, employees use videos, blogs, micro-blog, Facebook And so on are important brand channels that fitness clubs need to pay attention to.

　

Employees' blogs, personal web pages, Internet reviews and other social activities on the Internet will have an impact on the brand of fitness clubs. A warm working and motivated employee conveys goodwill and hope for the fitness club. On the contrary, the mood of another employee who is not fit for the fitness club will affect people's impression of the fitness club on the Internet. Some fitness clubs have prohibited employees from mentioning information about fitness clubs in any form of private internet channels. However, this practice can not prevent negative information about health clubs, prohibit the activities of network users from being difficult to achieve, and often has the opposite effect. Moreover, if the health club implements the way of blocking employees' private network to mention fitness clubs, it loses an important and word-of-mouth brand marketing channel.

　

In recent years, many fitness clubs have realized this, and actively trained their employees as ambassadors of network publicity for health club brand, especially the front-line staff, as a major contact with customers, specialized network training and training, at the same time for logistics and public officers to carry out corresponding training, in order to form the two publicity. " Friendship or family discounts " It is a common practice to enhance the popularity of fitness clubs while setting up a good fitness club image. When new products are promoted, the samples will be distributed to employees and new customers will be brought to trial.

　

Obviously, making good use of the employee's private network social networking channels will also actively promote the promotion of fitness club brand on the Internet. However, there is a certain degree of difficulty in balancing the staff's online propaganda and the normal use of Internet communication.
　
　

Just like directing a football match, you need both offensive and defensive skills, and the training of employees' online social networking is defensive. Brand training is offensive, after which you. " Forward " It will help you expand the territory in brand building.

　

In order to make full use of the brand building of the social network, fitness clubs need to take more active measures, not just to teach their staff to use fitness clubs. LOGO Fitness clubs should develop brand guidance programs to encourage and guide employees to find fun in brand building.

These programmes can include the following:

One How to talk about the brand of fitness clubs. It includes the style of foreign exchange, the connotations of brands, the significant advantages compared with competitors. You should not take it for granted that the employees have mastered the information and are skilled in using them. For the staff at all levels of the fitness club, they should have a deep understanding of the functions, services and products of the fitness clubs and have the ability to pass on the information. These training can help employees to describe the brand of fitness clubs in any occasion and situation.

Two Brand of fitness club " personality " What is and how to express it in life, some employees understand the connotation of brand, and what is lacking is how to properly express the expression. The brand of a fitness club should know that the brand should be described. " Personification " In this way, employees can visualize the connotation of brand and know what kind of customers they are suitable for. In words, pictures, stories and promotional films, brand is created. " personality " Image for employees to express.

Three How to maintain close communication with customers and enhance brand impact

The brand guidance of fitness clubs should point out what the key customers are, what is important to customers, and at the same time, employees understand the latest trends of fitness clubs, share information about brand strategy and new products with customers, maintain communication with customers, understand the needs of customers, and provide brand impact.

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