In A Word, Let The Customer Take The Initiative To Find You.

People who often open shop ask me, how can we do a good job in the store business?

Such a problem is still too large, because to do a good business needs a systematic improvement, such as product quality, product style, product price, store location, product display, shopping guide ability, promotion policy and many other conditions, all aspects are well done, and business is not bad.

Many people in the shop have done well in many aspects of hardware, the quality and the style of the products are very good, the location of the shops is also good, that is, few people enter the shop, the stores are flat, and the business is at a loss. This phenomenon is the reason why the promotion is not good.

In this regard, Xu Sunxin believes that it is difficult to do business in the business can not think of the reasons for consumption for consumers.

Nowadays, the market competition is almost homogenized. What you sell is also sold by others. You sell cheap and others do not sell too much. Your shop is busy in busy streets. Other people's shops are also downtown. If you launch "buy and sell" people, you will also offer "discount sales promotion". If you want to sell goods, you will have to lower the price, so that many people who shop are tired of price competition, and finally come to the end of incompetence.

How can we avoid such a passive situation?

This is the answer that all businesses want.

Product homogenization is unavoidable for people who open shop, but marketing homogenization can be avoided.

Many businessmen are always thinking about how to impress the consumers' hearts. Therefore, various promotions are emerging one after another, but sales promotion that really moves consumers is very rare.

Why are businesses selling hot promotions to be cold?

In fact, the reason is very simple, that is, the promotion of businesses can not arouse consumers' sympathy.

Although businesses say how good the products are and how cheap the prices are, they are still not the reason why consumers buy your products, because these businesses do not reflect the interests of consumers in promotional campaigns, nor can they arouse consumers' interest.

In the process of guiding enterprise marketing, the author often points out that the reason why an enterprise wants to sell products is to find out the reason for buying it, and also the reason for buying your product.

Last year, an article with a high click rate on the Internet was titled "six words for guests to rush into the store". It is about the advertising slogan designed by the author for a clothing discount chain store in Fuzhou. The six words are "spend money, wear famous brand", make it an advertisement posted outside the store, and consumers and a large number of people rush into the shop.

It seems that these six words are very simple, but it is a good reason for businesses to find consumers, because consumers who buy discounted clothing are saving money, and the clothing of discount stores has a certain brand awareness. Consumers feel that I spend less money, and the clothes they buy can also be worn on certain occasions. What else can I buy if I do not buy this dress?

In 2004, I made a plan for a decoration company in Fuzhou. The company was very small and worked on the outskirts of the city. It was very inconvenient for consumers to go there to find decorating companies.

Faced with such a decoration company, it is very difficult to do well in business if it fails to give consumers a very good reason.

Later, the company launched the "first decoration, after payment" promotion strategy in Fuzhou, and divided a decoration project into several stages. Once every part of the project was completed, it was checked and accepted once again, and the consumers paid after acceptance.

With the introduction of this strategy, the business of the decoration company is surprisingly hot. At that time, the volume of traffic was the first in Fuzhou decoration company.

This slogan also fully reflects the interests of customers. The company has come up with excellent consumer reasons for customers, and consumers are naturally willing to respond.

A few days ago, the author put forward the investment strategy for Shanghai's kitchen appliances. In short, it was also a sentence that let franchisees take the initiative to come to the door, that is, "the franchisee can return the goods and make money without risk" as the core of the investment policy.

Because the franchisee in the electrical appliance industry is unable to return the goods. Once the operation fails, franchisees have to eat more than ten million yuan, so the franchisee will have a lot of risks, which will also affect the enthusiasm of franchisees.

The joining policy of Sunday appliance also reflects the fundamental interests of franchisees, and finds a good reason to join the franchisees. The launch of the franchise policy naturally attracts many people's interest, so that many merchants consider it a big problem to solve the investment problem.

The "Wang Laoji", which is so familiar to us, is flourishing in the market. When consumers eat hot food, they always think of it first, because "afraid of getting angry, drinking Wang Laoji" is the reason why manufacturers want to give consumers good reasons. Consumers know why they want to buy "Wang Laoji".

Looking at the above cases, are you still thinking about how to do business well?

Then think about buying your products for your customers.