Lining Fully Enters The Strategic Goal Of Badminton.

　　 The Wuhan amateur badminton league is coming to an end in the AP League Olympic Garden cup. The more than 3000 games, 103 teams' hundred regiments war, confirmed the popularity of Wuhan amateur badminton sports.

Badminton market has always been the world of professional brands such as Yonex and Victor, but many players in this competition used equipment such as equipment or clothing, and made use of the domestic Lining brand. It is reported that Li Ning Co provides equipment and equipment for this competition. Why does a regional amateur badminton match attract the attention of Li Ning Co?

　　 Strong foundation

From the old world champion Han Aiping and Tian Bingyi to the Olympic champion Gao, Wei Yili and so on, badminton talents in Hubei have come forth. According to the statistics of the Badminton Association of Wuhan, the number of badminton players has exceeded 1 million 100 thousand in the whole year, and there are nearly 300 badminton venues in the city.

Over the years, a group of Wuhan amateur players represented by Wu Jinwen and Wang Mingjie have made brilliant achievements in the East, West, North and South amateur badminton competitions. Only 17 Wuhan amateur amateur clubs have won two championships in the past two years. Every weekend, every badminton hall in Wuhan is full of people. Liu Chuang, curator of the badminton hall of the cooperative road, said: "now people are pursuing healthy life, badminton is easy to get started, and easy entry is becoming the most popular exercise in Jiangcheng." "Wuhan is definitely one of the most representative cities of amateur badminton in China. From stadium facilities to the mass base, Wuhan is the leader in Central China." Li Jia, director of sales in Central China, Li Ning Co.

　 Benchmark project

Liu Yaming, general manager of Wuhan thousand Lake Sports company, said: "last year, two famous international brands of Nike and Adidas sold about 15000000000 yuan in China, while the domestic Li Ning Co also sold about 8000000000 yuan in the Chinese market, showing its market share advantage." Lining brand has gradually become an international leading sports brand representing China and Oriental elements.

Speaking of basketball, it must be Nike, and football can not be separated from Adidas. Although Li Ning Co has many products, it has not gained the leading position in those fields. Therefore, it is the strategic goal of the company to focus on building the leader brand of the badminton market. Since December 2007, Lining's badminton project has introduced full system equipment. At the 2009 China International Sporting Goods Fair, "Lining" replaced Yonex to become the designated equipment supplier of China national badminton team.

  "Anything is possible".

Since the 1992 Barcelona Olympic Games, Li Ning Co has gone through the 16 years from the soaring to the glorious with the Chinese Olympic Legion. Especially in 2008, Li Ning Co supported 4 gold medal dream teams in China (gymnastics, diving, shooting, table tennis), which has made brilliant achievements in the Beijing Olympic Games. "Everything is possible" is the motto of Li Ning Co. In March 2010, the Li Ning Co announced the signing of the world "javelin Prince" Norway athlete Ann Thohir Andersson, which was signed last year with Isinbayeva, the "pole vaulting Queen". Lining brand joined hands with the world's top track and field superstars again.

SGI, the international authoritative research institute of the US market, has launched the market value ranking for the global sporting goods industry. Li Ning Co ranks among the top four of the world's comprehensive sports brand. "We are concerned about the demand of every ordinary consumer for badminton products' professionalism. Consumers can buy the same professional equipment as the national team in nearly two thousand Lining stores in China." Li Jia said, "we regard Wuhan as the leading market for amateur badminton development in China. We think Wuhan's amateur badminton development prospects are very impressive."