Quanzhou Children'S Shoes Staged "Color Wars"

Recently, POOVE's first international youth dress design competition was jointly launched by China Fashion Color Association, China Textile Information Center, China Fashion alliance and Fujian Bo Hui shoes and Clothing Co., Ltd.

This is the first time that POOVE has become the Chinese youth sports equipment color research and development base. Once again it took the lead in bringing the fashion trend of international youth fashion and youth movement to the stage, trying to strengthen the interaction between brands and consumers through the design competition, leaving a brand impression in the minds of consumers from color.

The slogan "more than one color" and "colorful children's shoes" has also become the theme of the children's clothing and foot friend's order 361 this year.

As Chen Zhicheng, director of the children's clothing business center of 361 degree (China) Limited, said, color is an important part of fashion elements. Children's brands should also enable children to express their childlike innocence and children's charm through colorful visual impact, which fits children's spiritual aspirations of "not coming, vigour, hope and brilliance".

Today, concerns about color are heating up in children's shoes in Quanzhou.

Phenomenon: color theme ordering will be frequent.

Throughout the past two months, large and small children's shoes ordering, color will become the main theme of the conference.

Attention to color has become more and more important. Color is becoming a marketing tool in children's shoes industry.

For example, under the foot friend banner, Audi gram shocked the whole stadium with colorful colorful children's shoes.

And 361 children's clothing is following the 2010 spring and summer ordering will be "more than one color, more fun" after another color theme.

"We found that the use of a large number of contrast colors not only showed the difference of the 361 degree sports children's clothing for the first time, but also made the 361 degree children's clothing different from other children's clothing on the market.

In the 361 children's clothing ordering conference, we have two consecutive sessions with color as the theme, using different color series to represent different story background combinations to display shoes and clothing, extending the connotation of color.

Because we found that each color collocation brings different emotional experience to children, not only jumping out of the traditional design errors of children's clothing, but also showing children's innocence and childishness through rich color visual impact, and further interpreting the brand connotation of 361 degree "more love and more fun."

Chen Zhicheng said.

In addition to the order of color, there will be a series of debut. POOVE, which has already won the Chinese youth sports equipment color research and development base, will launch POOVE's first international youth costume design competition.

Chen Jinbo, general manager of Fujian Bo Hui shoes and Garments Co., Ltd., said that as the "Chinese youth sports equipment color research and development base", POOVE will further study the trend of the youth consumer market in the future, provide more color performance suggestions and technological innovation for Chinese youth clothing design, and guide consumption through regular fashion trend survey, research, forecast and release, and enhance the innovative ability and fashion competitiveness of Chinese youth clothing.

Recommendation:

Guiding children's growth with different colors

Color exists in our life.

There is a good saying, look at the color far from the flowers.

The survey data show that the color of a single product will drive consumers to buy 75% of the desire, not including the form, shape or fabric. By changing the color design, the added value of 10%~25% can be brought to the product without increasing the cost.

The color director of China Fashion Color Association believes that color is the only design element that can maximize the value at the lowest cost.

For example, the development of an innovative fabric requires early research, market research and late investment, but the use of popular colors can often give new products vitality, promote sales and deepen brand impressions.

This is more often seen in children's shoes and children's shoes based on visual impact.

In short, children's shoes and children's shoes need to learn how to use colors and adjust children's psychology through color.

"Only with different color combinations can we express the psychology of children's growth. Color is often used to express the emotional needs of children in different stages of growth and play a guiding role in the growth direction of children."

Zhao Xia, for example, needs different colors in different stages of children's growth. When children are young, they should not use too bright colors. They need to use some soft colors to meet children's visual needs.

When children grow to six or seven years old, they may need to use some red and yellow brightly colored systems to enable children in growth to feel warm, active and positive.

For children's shoes in Quanzhou, we should pay attention to the use of colors. It should be another big upgrade of the local children's shoes industry.

At least they began to realize that the product itself and packaging can make full use of color to enhance value, and color can also become the core concept of corporate identity.

Of course, Chen Shuqing, Secretary General of the Fujian children's products association, thinks that compared with the skilled use of color marketing in domestic adult shoes and clothing, the use of colors by children's shoes enterprises is still at an initial stage, or even a blank.

Insiders said that although the color R & D base has begun to appear in the children's shoes industry, Quanzhou children's shoes enterprises have gradually been concerned about color marketing, but have not yet been able to systematically apply them.

Chen Shuqing believes that at present, the use of color in Quanzhou children's shoes is still only in product design, but this year is especially popular color shoes, trying to display merchandise combinations through bold and colorful packaging. But the gradual popularization of color is not only reflected in products, but also in various aspects of brand introduction of color planning.

Case study

1. color marketing for commodity planning

Leo Dick is the biggest feature of the new product this season. The use of a large number of contrasts highlights Leo Dick's uniqueness. He has not only the distinct elements of sports, but also the genes of children's shoes such as leisure, fashion and city.

It can be said that the international fashion from Italy is different from other children's products on the market, which is marked by Leo Dick's distinctive labels.

According to the introduction, Rio Dick this season's new product displays the product with the different story background, extends the color connotation.

Strong yellow, bright orange and light blue convey to children excitement, enthusiasm, enthusiasm and hope; and pure white and black pition to natural and smooth, minimalist and beautiful innocence and beauty, each color collocation brings children different emotional experience.

Leo Dick, Yang Jingping, general manager of Fujian provincial foot friend sporting goods Co., Ltd., said that the new products of Leo Dick are bold and colorful. This shows the childlike innocence and childlike interest through the rich color visual impact, and meets the spiritual demands of children facing the future and full of vigour and hope. It further interprets Leo Dick's "support is the best love" brand connotation.

2. color marketing is used to express brand tonality.

The use of jumping colors to show childlike innocence and childlike interest can help to further explain the brand connotation of the mother brand by means of "one more color". This is the 361 birds' brand positioning.

At this order meeting, the children's clothing brand of 361 degrees showed a colorful terminal image shop to all the agents everywhere.

Chen Zhicheng did not shy away from telling reporters that the idea came from the "M&M" chocolate packaging design. Orange, apple green, soft powder and other colorful colourful "M&M" chocolate packaging bags make people feel warm hippie. This feeling is very consistent with the brand positioning of children's clothing of 361 degrees.

"Therefore, according to the color matching of" M&M "chocolate packaging bags, after several experiments, we finally designed such a 361 degree children's clothing terminal sample shop, taking the mother brand orange as the main color of the door, white as the keynote, blending other cute colors.

As a result, the 361 degree children's wear terminal shop not only meets the needs of the sports brand's simple and clear display, but also highlights the personality selling style of the 361 degree children's wear brand.