2010 UNIQLO Costumes, Nanjing Road, A Bunch Of Tasting Experience Shopping

For business, only change is lasting.

From Shanghai Sichuan road to Nanjing road to Huaihailu Road, these raging commercial streets have launched a series of upgrading and structural adjustment in the past few years.

The final result of these adjustments is from the enterprise to the front stage, to assume the main body of commercial operation, instead of the traditional traditional department store commercial circulation channel.

When Huaihailu Road takes Louis Weedon, Zegna and Hermes as the flagship store, Nanjing West Road's one-stop shopping center and UNIQLO flagship store will also open this week.

A businessman who has been in the business sector for many years said that Dr. frog and UNIQLO chose to open a shop in the eastern part of Nanjing West Road. There was no pressure on "Mei Tai Heng" high-end department stores, nor the bustling pedestrian street. It was a depression in the commercial highlands.

"Originally Nanjing West Road was mostly a senior department store, but now there are more famous super flagship stores, such as ZARA, MASHA, NIKE, now the emergence of doctor frog and UNIQLO, further complement the brand flagship store chain."

He said.

With the same feelings, Shanghai Huangpu District Commercial Commission insiders pointed out that during the investigation of Huangpu District's business structure adjustment, most famous brands increasingly favored the creation of experiential shopping places.

"They want to split their big brands into several sub brands, and achieve the ultimate goal of sale by experience and display, and at the same time, show the comprehensive strength of the brand."

These people said, "flagship stores have become the best platform for carrying out this display, but the premise is that commercial streets must have sufficient commercial volume."

And enterprises are eager for the above business form.

According to Dr. Zhong Yong, chairman of the doctor frog group, at present, the doctor frog is not directly involved in manufacturing, but focuses on the higher profit links in the children's consumer goods industry chain, including product design and development, brand marketing management and sales channel development, so as to avoid the cost pressure caused by traditional manufacturing.

In the view of Zhong Zheng Yi, although the sales channels of different formats can help enterprises cover the city well, they need to integrate different channels with a carrier. The one-stop shopping center can reach the demand of shopping experiential consumption.

At present, there are more than 30 thousand kinds of products imported from Japan, Australia and other countries through self owned brands, authorized brands, and agents distributing Japanese, Australian and other countries. At the same time, more than 10 thousand products are developed annually in clothing, and the actual production rate of 3000~4000 categories is increasing.

An industry staff admitted to reporters that, such as flagship stores, one-stop shopping centers and other types of formats, because of the large volume, it is faced with a higher rental costs, if it is only a large area, but commodity categories can not match them, consumers will not necessarily pay for this.