Fashion Film Detonating "Shanzhai Clothing" Production Chain

　　一部時裝片的上映甚至改變了一些商家的促銷方式，不過“杜拉拉”的影響力還不僅止于此。調查發現，在杜拉拉商品在廈風行的背后，甚至隱藏著一條山寨“杜拉拉式服裝”的生產鏈。

   　　 山寨服裝搭上順風車

"Miss, you feel like Du Lala in this dress."

Yesterday, a salesperson at SM City Plaza told reporters that since Du Lala's promotion was released for a month, their professional attire has been popular with consumers. In order to catch the trend, promoters also take the initiative to carry out "Du Lala style" promotion.

As far as she knows, some businesses are even ready to launch activities related to this topic.

However, in fact, most of the gorgeous fashions in the movie come from top brands.

The genuine edition is difficult to find in the Xia, leading to the popularity of the Shanzhai edition. Some Xiamen Internet operators even started calling "Du Lala the same commodity" earlier than the entity store.

The casual search by reporters found that a copycat version of Du Lala's clothing could sell for hundreds of dollars, but consumers still enjoyed it.

A businessman disclosed that "Du Lala's promotion" has just been released. He immediately contacted the source of goods and launched a copycat version of Du Lala's red dress, which costs about 200 yuan.

"Unexpectedly, in less than a month, sales will be as high as more than 140.

Of course, the legal version is far more than that price! "

A copycat version takes only 2 days to make.

How did a cottage fashion come out?

A network dealer in Xiamen revealed that a complete supply chain was hidden behind the Shanzhai fashion.

Xiamen Internet business cocoa told reporters that in their clothing wholesale cities, there was a wholesaler specializing in the production of "fast fashion". They provided the wholesalers with the picture information and order quantity of the genuine fashion they wanted. After two or three days, the copycat version was released.

"When the order is relatively small, the price of the fashion will be higher, of course, which will also involve the cost of materials."

In fact, cocoa said, Du Lala's style is just one of these many "fast fashion" styles.

Whether domestic blockbuster or Hollywood blockbuster, or even some foreign street fashion, as long as there are pictures, those so-called "fast fashion" wholesalers can draw designs.

"But in fact, these cottage versions don't necessarily sell well."

Cocoa told reporters that several of her own models were unsalable, "now the competition is fierce, and fashion itself is a fast food consumption, the price is very important.

Unlike custom-made clothing, this "fast fashion" must have lower cost control.

Cocoa said, so the general "fast fashion" clothing materials will not be too particular, it is important to basically reproduce the original style.

And generally, the order quantity will not be large for the first time. It may be only one or two. After the successful trial sale, the order will be decided.