Temperatures Led To Over 30% Sales Of Spring Clothing.

　　今年“冷春”半個月讓冬靴比往年賣得時間格外長，而近日氣溫快速上升又讓商場供應商趕緊把涼鞋擺上柜臺。

　　記者昨天了解到，北京氣溫“冰火兩重天”，讓京城商場今年春裝的銷售情況普遍不好，甚至有商場春裝銷量比去年同期下滑超過三成。

   　　 春裝新款普遍五折

In the shopping mall, many brands of spring clothes have not yet been sold, they are forced to retreat to the corner to give short sleeved summer wear.

The shopping guide of a shopping mall seemed very helpless. When the spring clothes came on the market, it was very cold and many customers wore down coats.

As soon as the thick clothes are removed and the temperature rises rapidly, they will be replaced with short sleeves immediately. "Now we can only wait for autumn to buy spring clothes for autumn wear."

This year, helpless, many businesses began to sell substantially in March.

"Spring sales this year are shorter than in previous years, and there are a lot of backlogs in the counters.

At present, the general discount of Spring Festival's new season has reached 50 percent off.

The head of marketing department of a shopping mall told reporters.

March and April is an important period of spring sales, and the commodity discount rate is low and the profit is high.

Spring sales in many large shopping malls in Beijing are decreasing this year.

Sales of spring shopping in shopping mall, Parkson, Xinguang world and other stores have generally fallen by about 30%.

Reporters see, in the Baisheng shopping center, Xinguang world and many other large shopping malls, each brand is also the main position of summer clothing, the spring clothes are attached to a big "discount" brand.

A Parkson women's clothing salesperson sketchy accounts: at present, the average daily sales decline over the previous year at least more than 60%.

   　　 三季服裝同臺叫賣

The shoe area also disrupted the weather.

Reporters saw that many shoe area counters, playing 60 percent off or even 70 percent off winter boots and 40 percent off, 20 percent off shoes and strong prices of new sandals, occupy their showcase, showing the winter and spring and summer "three seasons together."

Several shopping malls responsible for the reporter lamented, "now is relying on heaven, this year there is no spring in department stores."

And the information from suppliers also shows that the spring and summer mix and mix together on the counter also make the traditional sense of spring products summer products more ambiguous.

"There is no way out."