Japanese Knitted Women'S Wear Enterprises Frequently Participate In China Exhibition
Recently, Japanese knits
Women's wear
Enterprises frequently participate in various exhibitions held in China, trying to develop the Chinese market.
Although the exhibitors said "the main purpose is to explore the possibility of developing the market in China", most enterprises are full of expectations for the Chinese market.
In fact, before joining the exhibition in China, some of the knitwear is knitted.
Women's wear
Enterprises have received professional buyers from Asian countries.
First of all, the import of products originating in China and other places is more than 50% in the Japanese market.
Because of this, the efforts made by Japanese knitting enterprises to explore the Chinese market are generally concerned by people inside and outside the industry.
The fir knitting company in onshore and Hotan displayed knitted fabrics for women aged 25 and ~39. Women's wear A series of products of "brand". At this exhibition, the company exhibited 30 top grade knitted products in autumn and winter, 2008 spring and summer in 2007. clothing All samples are produced by Japanese domestic factories. total manager Marur Noriko said: "the purpose of participating in the exhibition is to publicize the taste and processing technology of knitted fabrics made in Japan." In terms of price, the retail price of plain knitted goods in Japan is around 15 thousand yen, and the price of knitted suits is above 30 thousand yen.
The average age of knitting staff is less than 30 years old. clothing Creativity and taste. The company's products have not only been supported by many boutiques in Japan, but also attracted from Hongkong, Taiwan and China. clothing Retail enterprises. The reason for participating in the fair is because the head of the company feels "knitted in Japan". clothing The popularity of Hong Kong and Taiwan is beyond expectations, and we hope to do something in the Chinese mainland market.
The company is located in Osaka Prefecture, Osaka Prefecture, and has factories in Japan. Its main business is knitted apparel. wholesale And OEM (OEM). At the fair, the company exhibited the brand of "AlNi" for middle-aged and old female customers. The 30 exhibits are all seamless knitted garments produced in Japan, and seamless knitted fabrics are rare in China. Therefore, Aesop topop will focus on the exhibition of Japanese knitting technology.
In Japan, the brand of knit knitted apparel is priced from 7800 yen to 12 thousand and 800 yen. In order to grasp the possibility of developing the Chinese market, the exhibits at this fair did not sign the price tag. Before the exhibition, the company asked the Chinese consumers to make a bid through videophone. The result showed that the bid ranged from 3000 yen to 30 thousand yen, indicating that Chinese consumers had great differences in the evaluation of the brand. Therefore, the company hopes to find a partner who truly understands the advantages of Aesop.
Ai Eso Tope produces 1 million knitted garments annually, and is a large consumer of knitted yarns made in Japan. Lin director of the company believes that despite the increase in domestic production this year according to customer demand, it is only a matter of time for the domestic consumer market to shrink in the long run. Due to the lack of experience in exporting products, the company will take part in the fair as an important step in exploring the possibility of export.
The company is located in the city of Quan, and its main business is OEM. At the fair, the company launched its own brand "love horse, Russia" series products. Since last year, buyers from Hongkong have patronized the company. total manager It was considered that "it is necessary to confirm the true reaction of the Chinese market" and made the decision to participate in the fair. The target customers of the brand are the 25 year old female customer ~39 years old, whose products include knitwear, knitwear and satin. In order to highlight the advantages of Japanese made products in China's exhibition, the exhibition will be dominated by cloth.
It is worth mentioning that krishnto will also participate in the special occasion of "Beijing 2008 Japanese clothing festival" held on March 28th ~31 at the China International Clothing Fair (CHIC). The intention of attending two professional exhibitions in Beijing and Shanghai in one month is very clear: developing the knitted apparel market in China.
Similarly, the DREAM company in Osaka will also participate in the CHIC Beijing 2008 Japanese Fashion Festival, featuring the "Zhu Jia Rhodes" brand knitted apparel and "beach dream" brand swimsuit for professional women. 4 years ago, dream company products began to sell in Guangzhou, Hongkong and other places, and now have more than 10 stores. In view of the large number of inquiries from Shanghai and other places, the company decided to take part in the exhibition activities of CHIC.
According to reports, the dream company's display of goods did not specifically plan for the Chinese market, mainly products made in Japan, plus high-grade knitted apparel produced in China. total manager Sugiura Norino said: "if there is a positive response at the exhibition," dream "will consider setting up a sales company in China. The reason why swimsuits are displayed at the same time is that the report from China's joint venture factories said that "China's leisure market is expanding rapidly and swimwear has a good market prospect".
On the whole, Japanese knits Women's wear Enterprises are the first to participate in China's domestic exhibitions, and there are certain concerns about the issue of money recovery. Therefore, these enterprises are more cautious and do not have plans to establish sales channels in the short term. However, the reduction in the birth rate in Japan is an indisputable fact, knitted. Women's wear The fact that enterprises are exhibiting in China is actually laying the groundwork for the future development of the market.
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