A Pair Of Insoles Of Thousand Yuan To See Who The Boss Is.
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Children's small insole accommodates big business opportunities
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200 yuan and a pair of insoles shocked the 2010 Swiss Exhibition.
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Rich increase brand strong to create "DuPont" in the shoe industry
The world
clothing
"Foreign investors are different from us in providing services."
In 2002, Lai Dayang, a Longyan native of Fujian, opened Dongguan in Dongguan.
Shoe material
Ltd. specializes in processing high-tech insoles for overseas customers.
On the day of OEM, Lai Dayang made money, but he always felt a bit wrong.
He wondered why these insoles are so good at selling abroad.
How come there is no one in China?
As soon as he was surprised, foreign businessmen turned around the products he produced and shipped them back to the country to sell them, and the prices were surprisingly high.
"In Beijing, a pair of insoles is the most expensive and can be sold for two thousand or three thousand yuan.
When we first sold to foreign investors, it was very cheap.
We only do production and do not provide services. What foreign businessmen are different from us is that they provide services.
The great contrast shocked Lai Dayang.
Happen to encounter
financial crisis
Lai Da Yang's factory is
Exit
Some of them were blocked. He moved his mind to make his own brand and to do the domestic market.
"It's hard to start everything."
From 2009 onwards, Lai Dayang began to do.
Independent brand
Preparations.
He registered the trademark of "Bao foot hall" and held several patents on insoles.
But do
Independent brand
The difficulty is something he has never experienced before.
He wants to enter the supermarket channel, but the high cost of entry is prohibitive.
He thinks his product is a high-tech product, and wants to enter the science and Technology Museum to display it, but he is suspected of being a liar.
Lai Dayang was not discouraged.
He knows that in the domestic market, few people can understand the "shoe store" this new thing.
In January 2010, Southern China M A LL was identified as the direct selling center of Dongguan factory. The Dongguan factory that opened the shop here can enjoy 2 years rent free discount.
Lai Dayang decided to open the first shoe store in Dongguan.
In doing
Independent brand
At the same time, Lai Dayang's Xin Fa
Shoe material
Limited is still in operation, continue to do OEM for overseas customers.
Let overseas customers do his "Technical Advisor", equipment and technical guidance, he owns the brand and runs the store, the profits are divided into two sides, and the two sides form a new partnership.
Personalized product line
In April 14, 2010, Lai Dayang's first "treasure foot hall insole Science Museum" opened.
His shop only had insoles and measuring instruments.
The instruments in the store are specially designed to measure the feet.
When you put your feet in, the screen shows green, orange, blue and so on. The factory of Lai Dayang will customize the insoles according to these pictures and the requirements of the customers.
相比尋常的鞋墊，賴達洋的鞋墊要貴很多。最貴的一雙達到上千元，而最便宜的也需要幾十元。賴達洋現在的目標客戶是運動員，他希望廣東東莞銀行隊(原宏遠隊)的球員們能穿上他的鞋墊。
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