New Turning Point Of Retail Industry In Guangzhou -- A Hot Topic In Suburbs

 

Recently, the modern department stores of local private retail enterprises signed two stores in Xintang and Huadu in one breath, completing the layout of the northward and eastward layout. In fact, a lot of businesses have heard the news before that time and sounded the clarion call for entering the suburbs.

"Enclosure war" smoke four times

"This is another strategic move for our chain development. After opening two new stores, the four stores will show the trend of" three South East and North three sides ". Zhou Qiang, chairman of the modern department store, told reporters that the company and the Xintang are aiming at the growth of the two places, and the prospects are very promising.

Optimistic about the growth of Guangzhou suburb business district, there are still a lot of people, thick smoke is no worse than the central city. Panyu, Guangfo City, new business planning need not say much, has already been very hot, even Huadu and Zengcheng also have the trend of coming from behind.

Just a week before the modern department store announced its entry into the suburbs, Guang Bai department store opened two degrees in Huadu Mei, signed a commercial podium with 40 thousand square meters of Phoenix Plaza in Huadu, hoping to create a new modern department store complex. Phoenix Plaza is the largest comprehensive one-stop shopping center currently under construction, with a floor area of about 140 thousand square meters. It will be the first city in Huadu District. fashion Shopping Mall. Xing Guang Hui signed by modern department stores is the largest shopping center in Huadu old town, located in the most bustling Xinhua Street business district.

In fact, according to Huadu District Planning, Xinhua Street will be upgraded and transformed into a large-scale shopping plaza. However, these are only preludes. The Guangzhou economic and Trade Commission was the largest in history. Attract investment Activities have announced that Huadu District will also build the first large-scale international famous city in Guangzhou.

In the other three districts, all of them are on the move. Industry The main East is also ready to move. On the same day as the modern department store announced the opening of a new store, a commercial "Big Mac" with a floor area of 430 thousand square meters was built in Century Square, Zengcheng. The project is known as the first Mall in eastern Guangzhou. The radiation range is not only Zengcheng but also adjacent to the Guangzhou Development Zone, Whampoa district and Dongguan, Xintang.

"No bad money" in the suburbs of Guangzhou

For the landing of these projects, in addition to the positioning of Guangzhou's national central city and enriching the connotation of "international shopping paradise", the consumption potential of the suburban areas is also visible.

Xun Zhenying, chairman of Guang Bai group, made it clear that the four suburbs of Guangzhou have great attraction for Guang Bai. According to the briefing, Guang Bai department store was in Huadu seven years ago, but its business area is only about 5000 square meters, and its annual performance growth is over 20%. It has long been difficult to adapt to local consumption demand.

It is understood that at present Huadu District has already formed airport logistics, automobile economy, jewelry trade, Leatherwear The four pillar industries of leather goods, the per capita disposable income of urban residents reached 23194 yuan last year, an increase of 10%, which is higher than the overall level of 21574.72 yuan in Guangdong.

"Zengcheng's economy has also developed, especially in Xintang, which has formed a cowboy. clothing The three pillars of auto and motorcycle parts are cowboys. clothing The annual output value is more than 17 billion yuan, but the business here has been too traditional and backward. Shu Han, director of marketing at Century Square, said that in 2009, the per capita disposable income of urban residents in Zengcheng amounted to US $3211.83, with an average annual growth of 10.86%.

Betting regional growth

In fact, what businessmen value is more than the rapid development of the suburban economy in Guangzhou. In recent years, the price of property in Guangzhou has been so high that urban white-collar workers have become a new opportunity for suburban immigrants to become a big bargaining chip for them to bet on the growth of these areas.

Zhou Qiang told reporters that in Xintang, for example, nearly two years of real estate developers wantonly encircles, "Wan, Bao, Zhao, Jin" four leading have been stationed, there are Phoenix, Jiangshan king such large scale real estate development in the future may develop into another "Southern China plate." "With the improvement of transportation facilities such as MTR, Guangzhou Shenzhen high speed rail, intercity light rail and highways, more and more white-collar workers will buy their homes here."

Shu Han also said that the surrounding areas of its projects have been surrounded by many large projects. Now the resident population in Xintang is nearly 800 thousand, and I believe it will be doubled soon.

The development of business circles and the development of housing are the two principles of urban commercial development. Zhou Qiang said, "in the past, we did not enter Huadu and Xintang because the business development of these suburban areas was not mature enough. The business was concerned about a" poly "word. In the past two years, many retail enterprises have opened shops in the surrounding area, and business gas has obviously increased. It is understood that, in addition to the regional commercial enterprises in force, Huarun Wanjia, such as the leading brands of big RFA and so on have been stationed in Xintang. In addition to the existing international retail brands, Huadu District government also intends to introduce WAL-MART Lazi.

Viewpoints

Famous commercial consulting expert, Xie Shiping, chairman of Shi pin international, do not mention "high-end" lightly.

Huadu, Zengcheng and other suburban commercial projects accurately positioned, the prospects will be very good. Although the economic development of these areas is fast, the business level is relatively low. Don't mention the "high-end" two words. The capacity of a large city's high-end shopping center is one or two. At the same time, we can not simply copy the business format of the city center, and adjust it with the local purchasing power.

At present, most of the people in Guangzhou have not come to the concept of leisure shopping in the suburbs, so they should mainly locate in satisfying regional consumption. And add more elements of life and multi-function, mainly to the concept of entertainment and leisure, and create life Mall, will make life more vigorous.

Chen Haiquan, executive director of the modern circulation research center of Jinan University, should be the commercial supplement of the city proper.

Regional business development can be a sub center of the city or a good supplement to regional consumption. After the Guangfo City, the South China Sea and the Guicheng area can be built into a city sub center, and some multinational financial companies have begun to deploy them here. But Huadu and Zengcheng are mainly manufacturing industries. Apart from the lack of time accumulation, they also lack interaction with the main urban areas and do not have multiple elements as sub centers of cities. The commercial development here should be a good complement to the local consumption and become the city central business district.