Professional Analysis: Children'S Clothing Consumption Tends To Be Branded In China

Through professional analysis and research, China's children's industrial market with huge consumption potential has obviously shifted from quantity consumption to brand consumption. China has entered the vacuum period of children's brand.

  　　  童裝消費趨向品牌化

In recent years, with the gradual increase of family income, the life of urban residents has gradually reached a well-off level. The consumption demand of domestic children's clothing market has gradually changed from the practical life that satisfies basic life to the pursuit of beautiful fashion, and the demand for trend and brand has gradually formed.

"Children's clothing industry presents fragmented competition pattern, and is still in the" Warring States period "of horse racing enclosure.

In the process of growth and integration, there is no big brand in the real sense, and the lack of big brands is the opportunity.

Zhong Xiaoqiu, chairman of the Yang Yang media group, believes that when an industry is at the initial stage of brand development, the cost of brand building is relatively low, and brand communication is more likely to impress consumers.

According to the development rules of foreign and mature industries, children's wear and children's shoes industry will have their own big brands, and the threshold of brand building in the future will be greatly improved.

She said: "at this stage, enterprises and brands have the most opportunity to grow and expand.

Seizing opportunities and building brand is the top priority for children's wear and children's shoes industry.

With the improvement of domestic consumption level and the change of children's consumption concept, the development of children's wear and children's shoes industry has gradually shifted from product competition to brand competition.

How to grasp the development opportunities and enhance the influence and fashion share of the brand in the environment where the overall economic situation is warmer and warmer is very important for children's wear and children's shoes enterprises.

Factory "children will distinguish and ask for certain brands when they are three years old, so to speak, successful brands are synonymous with category.

Brand is not just an icon, but an overall embodiment. When building brand, it should effectively segment the market and brand style. When building brand, brand connotation and brand consensus should be emphasized by our enterprises.

Brand building drives brand success, which depends on excellent products and services, perfect channels, wide spread and human's sales and purchase behavior.

Lang Tao brand consulting company brand strategy director Liang Jiamin believes.