On The Basic Philosophy Of Color Design

No matter what kind of die hard you are, you have to admit that the degree of intimacy between color and life is almost impossible.

It is very small, such as what colors to wear to work every day, such as designing the colors of a country's flag, and reflecting the color in our life.

In fact, no one can live in a colorless world except the characters in black and white films.

Color makes the world colorful. It can change our mood and affect our view of something.

Enterprises are willing to invest in green and green banknotes in the color of design representative enterprises. Designers are racking their brains to show the characteristics of each color, so that they believe that when you meet with color, you can feel the message that is conveyed to you under that gentle or intense color.

Color application is a knowledge. How important is its position in design?

In this regard, we sincerely consult Mr. Cai Qiren, the designer.

Mr. Cai Qiren said that a design work usually contains three elements: color, image and text.

Of these three elements, color is more important.

Mr. Cai explained that people are very sensitive to colors. When they first contact a piece of design work, the first thing to grab their attention is the color of the work, followed by the image, and finally the text.

Color gives others a strong impression, so designers are most likely to express their design ideas through color. As designers, they must know how to communicate with colors and understand them.

Color code

Color involves a lot of knowledge, including aesthetics, optics, psychology, folklore and so on.

In recent years, psychologists have put forward many theories about the relationship between color and human psychology.

They point out that each color has symbolic meaning. When a visual contact comes to a certain color, the brain will receive signals from the color, instantly generate associations, such as red symbolizing enthusiasm, and seeing red is exciting. Blue symbolizes reason, and seeing blue makes people calm down.

Experienced designers often use the use of color to evoke the Psychological Association of ordinary people, so as to achieve the purpose of design.

color symbolism

Red blood, sunset, fire, enthusiasm, danger

Orange - sunset, autumn leaves, warmth, and positive

Yellow - gold, Huang Ju, attention, light

Green - vegetation, security, peace, ideals and hopes.

Blue ocean, blue sky, calm, melancholy, reason

Purple -- noble, mysterious, elegant

White purity, element and sanctity

Black - night, death, evil, seriousness

But psychologists also notice that a color usually contains not only a symbolic meaning, but the red as it symbolizes passion, but also represents danger, so different people will give different interpretations to the same color code.

Besides, personal age, sex, occupation, social culture and educational background of him will make people associate differently with the same color.

Mr. Cai Qiren, for example, seems that Chinese people are especially fond of red and yellow, which is somewhat related to the origin of the Chinese nation on the Loess Plateau. Therefore, under different cultural systems, colors will be set to contain different specific meanings, and the meaning expressed may be totally different.

This theory of color and psychological association is an important discovery for designers.

When choosing which color to use, they have to consider that the work faces the community at the same time, so as to avoid the opposite effect.

Cai Qiren, for example, purple is a kind of honorable color in the Western religious world. The Archbishop wears purple in his robe, but in Islamic countries, purple is a taboo color and can not be used arbitrarily.

If the designer does not pay attention to the latent language of the color, he will only play it by himself and convey the wrong message. Then he will not really know who to blame.

New season color

What color will be popular next season?

Mr. Cai Qiren said that black will continue to prevail, and the other will be a bright green series. At that time, we will probably see a bright green jump around.

Popular color

Color psychology is only one choice, and there are other reasons for designers' decisions. One of the most common factors is the trend.

When a certain color or a series of colors becomes the mainstream of the society at that time, designers will easily choose those fashionable colors when designing new products.

But who decides which colors are popular?

The study of popular colors is a new discipline in the last half century.

Mr. Cai Qiren pointed out that there is an international fashion color Committee in the world specializing in the trend of color.

Every year, the committee will conduct research and analysis of popular colors around the world to predict which colors will become an international fashion color and provide designers with reference.

But the final decision is still in the invisible hands of the market.

In fact, most of the popular colors are generated by business factors. In the market, a group of business investors and designers work together to promote certain colors and create a "color is the most popular" atmosphere. When the general household is affected by these colors, the new fashion color is born.

This is especially evident in the fashion market. The fashion industry often leads the new trend of color. Every time the fashion designer launches a new season's work, it brings chain reaction. Other peripheral products such as ornaments, watches, backpacks, mobile phones and so on will use similar hue to match the lining, and the color of other products will also be affected.

At present, there are frequent exchanges in different regions. The coverage of popular colors is wider and the influence on design is gradually strengthened.

In recent years, for example, the trend of pursuit of metal color department, all of a sudden, the newly emerging products have to be painted with three sub metallic colors.

Designers take the attraction of commodities as a big topic, and use certain colors to conform to the trend. Many of them can find new ideas in several fashion colors and create many wonderful works.

But what is worth pondering is that some designers who blindly follow the trend and think without thinking, their finished products lack new ideas, just want to catch up with the trend and create a very perfunctory attitude. If this goes on, the whole society's demand for creation may be unconsciously lowered and worrying.

The idea is body color.

Turning on any book about color design, there are some basic skills of using color, such as the contrast of coloring and coloring, the balance of color distribution, the unity and harmony of colors, etc.

But interestingly, there is hardly a book about the relationship between ideas and color design. Perhaps the author thinks that ideas are the basis of design.

But they probably forget the magic of color. When you face thousands of colors, the excitement of that moment, the instant dazzling, is enough to completely forget what you initially want to express and what really stands out.

So we will be lucky to see something that is rich in color and with good visual effects, but we don't know what its real selling point is.

Let's restore the basic steps and return to the stage of creative ideas.

The three elements of design mentioned before: color, image and text are all outward appearances of a design. The real soul of a design comes from the designer's creativity.

The color design without meaning is like a shell with a beautiful appearance. It can also hold the eyes around at the moment of first sight, but it is doubtful whether the audience can remember this design for a long time.

Only by integrating the creative ideas into the color design can the whole design have the soul, and those colors can understand the audience's feelings.

Mr. Cai Qiren questioned why he used the same pile of paints, some of which were unforgettable for a long time, but others were just "quick eyes".

He advises designers to seriously start with creative ideas instead of putting their mind on display skills.

Some designs strive for bold innovation in the use of color. It overturns all the basic laws of color. It can produce a shocking effect in visual sense, but we still have to ask whether this is necessary.

When designing a color, at least let the color show the characteristics of the work. For example, a poster promoting a new food should try to use bright colors to arouse the appetite of the audience. But if we use extreme bold and anti traditional colors only to attract attention, will this pure boldness and bold approach be enough?

For example, it may be easier for you to understand the relationship between color and creativity: one of Mr. Cai Qiren's works is a wedding invitation, which simply printed a green word "Xi".

On the surface, this wedding invitation has nothing special except the color tradition. But the groom and the bride are both environmentalists, so green is of great significance to them. However, after a good play, when the guests open the post, it is found that the groom's husband and the bride's surname Huang, a surname, are immediately aware of the meaning of "green". The green joy has become the witness of the combination of the two, and the use of green in this design is very ingenious and meaningful.