Liu Guo And Three Failed Businesses Three Times To Stand Up And Eventually Become A Career.

Abandoning the life of a stable state enterprise, choosing a self starting business with several college classmates, and failing to stand up for the three time in the three venture, making the most miserable loss of millions, the property sold at home, and carrying a debt.

Finally, he relied on his perseverance and integrity to turn over salted fish.

Now Liu Guohe, who has made fourth successful ventures, has a lot of feelings. He wants to tell a person who wants to start a business and start a business: don't do it in an unfamiliar field. Success is the real success.

Buying the original stock lost 170 thousand.

1986, Liu Guo and graduated from the Department of planning and management of Xiamen University were assigned to work in Shenyang pformer factory.

After 4 years in a state-owned enterprise, because of the aura of a prestigious university, Liu Guo and high recognition and honor come one after another. But Liu Guohe, who is so proud of himself, is not satisfied with the lack of passion in state-owned enterprises.

In 1992, there was an upsurge of sea going up and down in the whole country. Liu Guohe communicated with several college students and learned that everyone had the idea of starting a business. So he resigned quickly in the factory and led everyone to get some money and put up a cold noodle shop.

At the same time, when Liu opened a cold noodle shop, Liu Guo found that some of the listed state-owned enterprises were preparing to issue the original stock. He recognized that buying the original stock would be a chance to make a fortune, so he bought a large number of stock certificates by making use of the connections he had accumulated in the state-owned enterprises.

Unexpectedly, the company finally failed to go on the market, and all the original stocks became a pile of waste paper.

The investment ended in a fiasco, and Liu Guohe also had a debt of 170 thousand yuan.

Buying ink factory has lost 600 thousand

After being discouraged, Liu Guohe was not willing to go down this way and felt that his talent in stock investment had not been put into practice.

After a friend's introduction, he successfully recruited into the then hot South Securities Co and became assistant manager.

In the five year of Nanfang Securities, Liu Guohe's vision of investing in the stock market has proved that several handsome hands have created huge profits for the company, not only to repay the debts owed before, but also to buy houses for their parents in the city and accumulate a lot of savings.

More money, Liu Guohe's heart once again eager to move.

While working in the South securities company, he began to think about his own business in private.

At that time, I heard my friend say that the project of Tieling ink factory is very good. If it is bought, there will be more profit margins.

Liu Guo and moved to the heart, almost no in-depth understanding of the acquisition of the ink plant.

But because of his lack of skills and lack of technical support for the industry, he had to entrust the company to a friend's management. In the end, the ink factory not only failed to make a profit, but also made him pay 600 thousand.

Investing in the stock market lost 10 million.

Although the second venture failed, Liu Guohe accumulated several million yuan during the southern securities market.

With the accumulation of contacts and experience during the southern securities market, Liu and chose to start business again in 1999, and set up their own Cye.com.cn investment company, which specializes in securities business and asset investment management for listed companies.

With more money, Liu Guohe's ambition also expanded rapidly, and quickly expanded the company's scale.

The US "9. 11 incident", which was unforeseen in 2001, made China's stock market plunge for 5 consecutive years.

Liu Guohe is no exception. Many clients are seeking debts from him.

In order to maintain his credibility, Liu Guohe did not choose to evade, but put all the risks on his head. In order to be responsible for investment clients, he took all his savings and sold real estate in Dalian, Shenyang and Anshan, and finally settled the matter.

Once again, honesty is exchanged for friend help.

Overnight, back to the starting point, and still owe a lot of foreign debt, in exchange for others may really fall forever.

But Liu Guohe was not as pessimistic as the first venture failed.

He knows the value of honesty in his favorite field.

As expected, the president of a bank who had dealt with him before was informed of his predicament and soon gave him a loan.

"I know you, you are a good reputation, I like to associate with honest people."

In this way, with the help of some friends, Liu Guo started from "zero" and founded an investment management company and an electronics company again.

At present, the company operates well, with an average return of 25%.

"I have learned a lot about life after having failed in the previous three ventures.

I think, for young people, the idea of starting a business is good, but we must be down-to-earth, step by step, and do not blindly greedy.

It is good for a man to live for a lifetime.