Where Is The Next Nugget Point After The Transformation Of Shoe Enterprises?

　 After the baptism of crisis, Jinjiang handed out a beautiful answer: in 2009, GDP's growth rate was 11.9%, and its total revenue increased by 13.8%. Especially, the export of Jinjiang is increasing by 11.9%, which is 30.2 and 20.6 percentage points higher than that of the whole country and Fujian province. Similarly, the 4 day shoe fair ended, and the Jinjiang footwear industry also received a contract transaction volume of 6 billion 430 million yuan. Such figures give us reason to believe that Jinjiang is the leader of the Haixi economy.

In the blueprint of the latest plan, Jinjiang is a beautiful seaside city that is suitable for business and livable. In the economic downturn, Jinjiang shoe enterprises drastically adjusted their structure, accelerated the pace of transformation, and finally achieved a good economic situation. However, after the economic recovery, what is the next nugget point for shoe companies?

　　 Call the shoes capital brand, strive to create famous brand.

At present, Jinjiang, with the title of "China Shoes Capital", is still growing in Jinjiang. It can be seen that shoes made in Jinjiang can be seen in the north and south of the river. It is the largest production base of sports shoes and the important production base of world sports shoes in the mainland of China. There are 3016 footwear manufacturers, with over 380 thousand employees, with 950 million pairs of shoes and 1 billion feet of leather, and the total output value of footwear industry is 47 billion 900 million yuan in 2009. In recent years, Jinjiang shoe enterprises have made great progress in developing new technologies, products and processes, and constantly increasing product innovation, technological transformation and expansion, and enhancing the core competitiveness of the brand.

As the leading brand of Jinjiang sports brand, Anta has been adhering to the brand spirit of "never stop" for many years, and is committed to promoting the cause of Chinese sports. After years of hard work, the brand image has been deeply rooted in the hearts of the people. At the twelfth China (Jinjiang) International Footwear Expo, Anta displayed the professional competition equipment designed for the Winter Olympic Games in 2010, attracting many businessmen to come to visit. Anta constantly promotes its own capital operation system, market sales channels, talent reserves, brand integrated communication, product design, research and development, production, logistics and other major sections of the overall upgrading, and gradually establish a modern and international business operation mode, while promoting the development of sports industry, constantly completing the transformation of enterprises themselves, enhancing international competitiveness and striving to create famous brand products.

　 Produce low carbon products and strive to become green leader    

Combined with the current situation, low carbon has become a major theme of corporate propaganda. Some socially responsible Jinjiang shoe companies are exploring the road of "low carbon". The wise Jinjiang shoe traders see that the development mode of destroying the living environment is suicide type development. Many enterprises begin to use new technologies to develop new products, among which new green products are in the majority. It is clear that 2010 is the key year for Jinjiang shoe enterprises to maintain steady and fast economic development and accelerate the development of green economy.

There is no doubt that "low carbon" is playing an important role in accelerating the transformation of the mode of economic development and the great proposition of sustainable development to the urgent need for the transformation and development of the footwear industry as a whole. For Jinjiang shoemaking enterprises, low carbon is both an opportunity and a challenge. Many shoe brand enterprises have already made great achievements in this field. Their low carbon product research and development level is at the top level in China. Many exhibitors bring high efficiency, energy conservation and environmental protection shoe making equipment in the shoe fair. These equipments have the characteristics of energy saving and environmental protection in the main processes such as bleaching, dyeing, printing and finishing.

　 Pay close attention to technological transformation and promote scientific and technological innovation    

The phrase "science and technology is the first productive force" once again shows the direction of the development of enterprises at present. For Jinjiang shoe enterprises, vigorously implementing enterprise technological transformation and technological innovation is not only a contingency plan for coping with crises and promoting growth, but also a fundamental way to promote industrial structure optimization and upgrading and enhance international competitiveness. It is also a long-term plan to transform development mode and implement Scientific Outlook on Development. In the field of high and new technology, Jinjiang shoe enterprises still have great room for development. Therefore, through technological transformation and technological innovation, they will provide a strong guarantee for their own growth and structural adjustment.

At the twelfth shoe fair, the appearance of the Museum of science and technology is the flickering place of the whole exhibition hall. It will further display the technological connotation of the footwear industry by using advanced technologies such as sound, light and electricity, highlighting the leading role of technological innovation in the development of the footwear industry. Obviously, in the process of arranging technological transformation and technological innovation projects, Jinjiang shoe enterprises should not only increase power for the current economic growth, but also inject vitality into the sustainable development of the future economy.

It can be imagined that the upgrading of Jinjiang shoe enterprises will become a city for entrepreneurs to yearn for. And Jinjiang shoe enterprises are just in line with the current economic development mode, whether in low carbon environmental protection or technological innovation, have witnessed the growth and prosperity of the footwear industry in Jinjiang, and witnessed the transformation and leap of the economy. We have reason to believe that the next station's Nuggets point Jinjiang shoe enterprises continue to rush to the forwards!