Xiamen Garment Enterprises Fight For High-End Route

The price of raw materials is rising, workers are hard to recruit and wages are rising. During this period, the life of clothing enterprises in Xiamen is not very good.

  　　  進貨價和零售價都漲

"Did your clothes go up?"

Xiao Zheng has been in Zhongshan Road's clothing store for several years. Recently, she began receiving calls from old customers and consulting clothing prices. "In fact, the price of each garment has risen by 5-8 yuan, and the retail price has risen by about 10 yuan."

Xiao Zheng said.

Like Xiao Zheng, many new clothing stores in Xiamen have been raising prices recently. These price rises are very covert, and the increase of each piece is about 10-20 yuan. If consumers do not look carefully, they will not be able to see clearly.

"Now the entire garment industry is facing the pressure of rising costs, prices have been rising bit by bit, and then will continue to rise, it is estimated that in summer clothing or autumn clothing will be more obvious when listed."

Insiders predict that.

Raw material and manpower cost increased by 3.

In the conference room of OTT Phil clothing in Xiamen, the staff of the purchasing department complained to the boss with a bitter face: "now the price of raw materials is too high, and we can't stand it any more."

The price of cotton yarn has increased by 30% this year. The price of other cost materials has not stopped rising, and raw materials have accounted for half of the cost of clothing production. This part of the price increase has caused many garment enterprises to complain incessantly.

The other half of clothing companies' price pressure comes from labor costs.

"Not only can not recruit people, wages will rise."

The head of Xiamen Santa Fe garment company complained to the author.

According to him, originally clothing processing labor-intensive enterprises are very short of skilled workers, this year this is more difficult. "Now our staff wages have risen 20%-30%, still can not recruit people."

According to the insiders, the cost of the two parts of raw materials and manpower adds up to about 3 of the cost of Xiamen garment enterprises.

   　　 應對：轉戰高端路線

Zhang Aimin, vice president of Xiamen textile and garment industry association, believes that enterprises can take this opportunity to upgrade and move to high-end clothing market with high technology and high added value. "Technology is higher and labor cost is less", so that it can not only solve the cost of labor cost, but also increase its profit margins.

Zhang Aimin said that his clothing brand will continue to be subdivided. In addition to continuing to maintain the existing consumer groups, the production of 1/3 should be used to attack the high-end customized clothing market, focusing on special natural environmental fabric.

I understand that such a cotton linen shirt will cost thousands of dollars.

In addition, enterprises can improve their own management, reduce the cost of their own operation, and let the goods flow quickly, reduce the quantity and time of inventory, these measures can help enterprises reduce costs and reduce pressure.