Let Foreign Businessmen Directly See "Fabric Effect After Making Garments".

A few days ago, Shishi, a backbone fabric company, went to Europe to attend the exhibition. They took the first time in France to take part in the exhibition of clothing and dyed products. The results were very good. Many of the finicky European merchants were in the spotlight. After the exhibition is over, European merchants signed more than 300 thousand business intentions.

This backbone cloth company's exhibition is not simply to promote and display fabric products, but through clothing and dyeing this new process, through clothing display fabric, let foreign merchants directly see "fabric after clothing effect." It is noteworthy that this exhibition is the overall advantage of Shishi textile and apparel industry chain. In fact, in the face of the new opportunities and challenges in the post crisis era, many garments and fabrics have been consciously or unconsciously cooperating to develop products and alliances to expand the market.

The key garment enterprises such as wild leopard, Eden castle, Yixing, Hua Fei and Wilson have been in close partnership with one of the two backbone cloth companies, forming a close cooperative relationship with the cloth companies, and feeding back some new demand information and the requirements of the fabric materials to the Fabric Companies in a timely manner. Before the style design, they realized the "fabric first" with purpose and thoughtful. Some clothing enterprises such as Gage and Emperor brand continuously improved the fabric research and production system in the enterprise group, and introduced advanced fabric technology from Taiwan or abroad in a timely manner, firmly innovating the fabric initiative and clothing innovation, and created a unique favorable condition for becoming a franchised supplier of Shanghai World Expo. Federation of Sanhe, Jinli, Tailong, Wen Xing, Dafa, creative and other backbone fabric enterprises, in recent years, while developing cloth, they have paid more attention to the effect of cloth made into garments, often made some new fabrics into clothing, and more directly displayed and promoted the characteristics and advantages of fabrics, in order to "impress" domestic and foreign merchants more quickly. Some cloth enterprises also take the initiative to form alliances with key garment factories, and strive to display the advantages and charm of fabric products in a more updated and competitive fashion design. On this basis, this year, individual cloth enterprises have decided to put one or two strong garment factories under their own banner to strengthen the alliance advantage of "cloth and clothing".

The new advantages of the alliance between Shishi cloth and garment enterprises have emerged, which has led more merchants from home and abroad to come to Shishi's order, that is, when the financial crisis hit last year, it has not been greatly affected, making a number of Shishi brand enterprises leaping toward the middle and high end, and upgrading the brand and upgrading the enterprise more quickly. Not long ago, the vice president of Wang Tiankai and Sun Ruizhe of the China Textile Industry Association came to Shishi to admire the mutual promotion and interaction between the stone lions and the cloth. They all said that Shishi has strong clothing brand and processing advantages, and has the advantages of fabric research and development. If the government and enterprises work together to build a platform, effective integration of this scarce resource will form a strong new competitive advantage. This advantage is that Shishi spinning and weaving industry should be a magic weapon for the post crisis era.