Yu Speed Shoes Make "China CONVERSE KIDS".

　　匡威，這個(gè)1992年才進(jìn)入中國(guó)大陸市場(chǎng)的美國(guó)品牌，其實(shí)早已度過(guò)了百歲生日。自1917年推出集復(fù)古、流行、環(huán)保于一身的“ALL STAR”帆布鞋以來(lái)，匡威在全球的銷量已經(jīng)超過(guò)8億雙，被廣大消費(fèi)者譽(yù)為鞋中的“勞斯萊斯”。不僅在產(chǎn)品和市場(chǎng)上取得領(lǐng)先，匡威更是和麥當(dāng)勞、可口可樂(lè)、哈雷機(jī)車等一同成為美國(guó)文化精神的象征，其隨心所欲，自由自在沒(méi)有約束的穿著形態(tài)，成為了一代又一代追求自我追求時(shí)尚的年輕人的忠實(shí)拍檔。

Yu speed, a famous brand of young people's movement in Southern Fujian, is developing in a similar way with CONVERSE KIDS.

CONVERSE is the king of board shoes, and Yu speed to do is to lead the trend, set up benchmarking, create the first brand of China Youth shoes, and develop into "China CONVERSE KIDS".

Unlike CONVERSE, such as board shoes, canvas shoes and other popular trends, the young people enjoy the same difference. The target consumer group of Yu speed is young children, dedicated to providing customized equipment for Chinese teenagers. It is a typical CONVERSE KIDS.

Chinese youth, especially the post-90s generation, are undoubtedly the guide of the current market trend. They cherish their dreams and affirm themselves. They advocate freedom and individuality. They are the generation that China dares to show and dare to play. It is the sun at eight or nine in the morning.

Everything shows that whoever firmly grasped the consumer group will take the lead in the future market.

With the improvement of national living standards and the strengthening of the concept of autonomy after 90's consumption, it has become the general trend and irreversible that it will become the "luxury generation" in the future.

Out of the accurate grasp of the market pulse, out of the prediction of the future trend of children and teenagers, Yu speed and heavy gold signed the most influential Zeng Yike Zeng Ge as the brand spokesman.

Because in Zeng Ge, Yu speed clearly saw the fearless personality, free fashion and positive trend after 90, and all of this is also the core value of Yu speed brand.

Here, we have been working with the 90s generation to communicate and resonate with each other to find the conjunction and intersection of the two.

Of course, Yu speed also knows that the important task of guiding the trend is not only to connect with the spirit of the target group, but also to implement the quality of the product itself.

We can not imagine that if there is no excellent quality, how can CONVERSE compete with the US team for many times in the Olympic Games? How can we let such fashionable pet and entertainment stars shrink back?

Therefore, the leading trend of Yu speed is also from the practice of internal strength: in the style design, Yu speed join hands with the top young shoes and clothing designers in China. On product development, Yu speed has established cooperative relations with young research institutes such as the Chinese Academy of Sciences and Peking University, while in industrial manufacturers, Yu speed is introducing the world-class shoe making equipment to create the most rigorous and scientific processing base in China's youth footwear industry.

In the strategic planning of Yu speed, Yu speed brand will integrate resources, and promote it on the popular portal websites such as CCTV, Hunan satellite TV, Sohu and Tencent network, set off a new round of brand building campaign, integrate all the advantages of all the resources, and gather more power to create multiple industry models and create new growth mode with the fastest speed.

Wei Jianming, chairman of the board, seems to be complacent about the way that Yu speed leads the trend and set up benchmarking.

Of course, Yu speed also has this strength, whether in brand positioning and products, or in marketing and communication, Yu speed will go beyond the case of the same brand before setting up a single benchmark, and then set up multiple benchmarks in various aspects to create a real national brand.

In 2010, there will be a fourth peak of birth in China. The growth rate of birth will continue until 2030.

The children's industry will be at a good time for development in the next 30 years. Baby clothing and sportswear will become an important growth point in the future footwear market.

At this time, Yu speed puts forward the first brand of China Youth shoes, leading the trend of teenagers' board shoes, and setting up benchmarks for young board shoes. It is important not only to occupy the market opportunity, but also more importantly, Yu speed will also guide Chinese teenagers to establish a positive lifestyle and attitude towards life and play a cultural pioneer role, just like the CONVERSE at the beginning.