2010 Functional Footwear Market

Although the development of functional footwear is very short in China, its development speed is very fast.

Many domestic shoe manufacturers have launched their own functional shoes and won the market.

For example, AOKANG group has developed several functional shoes such as oxygen circulation breathing shoes, step shoes, folding high heels and so on.

The nano functional air conditioning shoes designed by Wenzhou Jill Da will also become a killer weapon for shoe companies to fight the crisis.

Difficult 2009, let many shoe enterprises to improve technological innovation, pformation and upgrading of the mouth.

The emergence of functional shoes has brought new hope to many shoe enterprises.

However, shoe manufacturers can not rush into the development of functional shoes when they are developing. First, we must do a good job in market research, grasp the market trend, and then tailor their own functional shoes according to their own advantages, so that they will better integrate in the later stage of channel strategic planning, marketing strategy and pmission strategy, and push the products to the market and win consumers' love.

Another hot word in 2010 is "low carbon".

Low carbon life has been accepted by more and more people. People's daily necessities have begun to focus on low carbon.

The footwear companies are also building this element, but shoe companies should not only focus on environmental protection in materials, but also pay attention to low carbon and environmental protection in marketing promotion. They should combine the concept of functional shoes to make low-carbon and environmental protection play a more in-depth role in order to win the market.

Nowadays, the reputation of the functional footwear market is not very good, because it exaggerates publicity and reduces consumer trust.

For example, the exposed "year old Kang" sneakers and the five line pulse shoes are the functional shoes that break the skin of the cowhide.

Shoe companies are also fighting against these "deceptive" shoes while launching functional shoes.

But as long as the shoe companies must seek truth from facts.

Don't be honest about endorsement.

Dishonesty is self digging.

For functional shoes, promise to be cautious, not the more the better.

When your brand promise is not fulfilled, or consumers think your commitment is not up to his requirements, he will lose faith in the brand, and may never buy your product again.

Functional shoes carry the hopes and dreams of China's footwear industry in 2010.

For the current global economic situation and domestic market competition situation, functional environmental protection shoes are entering the footwear industry market and become an inevitable trend.

The function is the content of science and technology, that is, the quality of life of human being pformed by man.

Shoe companies should arm themselves with technology, allowing technology to inject new blood into enterprises, that is, enhancing brand awareness and reputation, and helping shoe companies go farther and farther away.