Domestic Children'S Shoes Are In The Golden Stage Of Development.

According to statistics, at present, children under 16 years old account for 380 million, accounting for 1/4 of China's total population, and about 27 million of the newborn babies are born every year.

With the improvement of people's living standard, 40% of family expenses are children's consumption.

In particular, China's unique one-child policy determines that consumers of this special age group are the most potential consumer groups in today's society.

Children's shoes monopoly market has great potential, and is now a rare blue ocean in the fierce market competition. There is unlimited room for development.

However, the proportion of children's footwear industry in the footwear industry in China is relatively small, and the phenomenon of brand loss is also serious.

Authoritative survey data also show that at present, about 70% of the domestic children's shoes market is low-end products, 20% is imported brand children's shoes, and domestic brands are only 10%.

Therefore, building a strong brand has become a top priority for China's children's shoes industry.

At the same time, when shoe companies pay attention to the new cheese of children's shoes market, they should always pay attention to international trends.

With the continuous improvement of the quality of life, people began to pursue higher levels of shoes.

Just comfortable and beautiful is not enough. It must be green and healthy.

However, the qualification rate of footwear in some parts of China is relatively low.

News came out that children's shoes were unqualified.

In terms of exports, the EU has repeatedly set up technical barriers to footwear products, so that many of China's export footwear enterprises that fail to meet environmental standards have fallen under the "green barrier".

The United States also introduced the consumer product safety improvement act for children's shoes.

According to the bill, the limit change of lead in children's paints will be reduced by nearly ten times, from the current 0.

06% reduced to 0.

009%; permanent prohibition of children's products contains more than 0.

1% of two DEHP, two dibutyl phthalate (DBP) and three benzoic acid two butylbenzyl ester (BBP).

As well as manufacturers of children's products, permanent and clear markings should be affixed to the products and their packaging, including the date of production, batch number and other identification features of the products, so as to facilitate better recovery of sources when recycling or reporting.

Besides, shoe enterprises should design children's shoes according to the growth characteristics of children.

First of all, children's shoes design should pay special attention to the development of feet.

For example, MoonStar, the first Japanese children's shoes, has 4 special functions: first, considering the immature foot shape of the child, the spacious and comfortable asymmetrical shoe last is developed to prevent hallux valgus; two, the correct bending of the sole design enables the soles to bend along the line from the big toe to the toe joint, which is consistent with the natural bending position of the sole, thereby preventing flat feet. Three, the reinforcing plate box type structure promotes the normal development of the child's foot skeleton and prevents excessive internal rotation; four, the cupping insole designed according to the normal shape of the arch to the heel promotes the healthy development of the arch.

Secondly, as a designer of children's shoes, we should pay more attention to childlike innocence and childishness.

Nowadays, children are widely influenced by the mass media such as television, film and television, Internet and video games, animation and so on.

Therefore, designers of children's shoes should understand and familiarize themselves with their preferences for clothing and footwear styles, and understand that they are particularly important for objective understanding of colors, lines and other design elements.

For example, Mitch, SNOOPY and other well-known foreign children's shoes brand material, exquisite workmanship, fully consider the physiological development characteristics of children and naive nature, or lively and dynamic, or generous and lovely; appearance is rich in variety, personality is outstanding, every little detail makes people feel the originality of the design.

Finally, the design of children's shoes should first pay special attention to the design of two aspects of safety and comfort. Choosing non-toxic and harmless materials and pollution-free technology is the premise to ensure the safety and comfort of children's shoes.

For example, the use of sound design can increase interest, the use of Velcro is easier to wear off, the use of anti slip soles and shockproof insoles are more secure and protective functions.

Nike's children's shoes can be used as an example of safety design. It combines leather and synthetic leather upper with WATERSHILD waterproof interior, and then designs small protuberances on the outsole to increase the area of the ground. The soles of the soles are used in the PHYLON middle of the shock absorbing light, combined with the drawing design and reflector, suitable for children to wear on rainy days, giving children more security and comfort.

The market of children's shoes in China is not as fierce as the competition of adult shoes, but there is no real brand in the market of children's shoes, most of which are two or three line brands. Therefore, it is not impossible for shoes enterprises to seize the opportunity in this market. Apart from paying attention to the international trend, the most fundamental thing is the shoes themselves, starting with the design, creating the first brand of Chinese children's shoes.