The Ninety-Eighth Footwear Industry Exhibition Promotes Environmental Protection To Attract "Expo" Audience.

Exhibition, a traditional way of promotion, relies on the irreplaceable sense of scene and sense of experience, and is still highly praised by many enterprises in the diversified way of communication.

However, how much value can an exhibition produce for an enterprise and what kind of impact it brings to the industry is the key to judging its success.

The ninety-eighth China shoe industry leather goods fair and the "famous brand shop" docking exhibition is such a professional shoe industry brand exhibition that strives to serve the most urgent and important needs of the enterprises and promotes the development of the industry.

  　　  重渠道，渠道決定未來 ——千家百貨店，百余連鎖鞋城，上百渠道商 

The future of the channel is self-evident "truth", and the future of the retail market belongs to those who are in power.

In order to solve the problem of "difficulty in entering shops" and channel business "investment difficulty", the footwear industry Fair has launched several hundreds of thousands of invitations from China's department stores, chain shoe industry supermarkets, strength agents, distributors and so on from the needs of different brand manufacturers in different periods. At the same time, the organizing committee has specially sent people to the market to invite channel audiences, with remarkable results.

It is reported that the 20th anniversary celebration activities of the Sino 100 Association and the founding meeting of the chain shoe city council have been welcomed by thousands of department stores and hundreds of retail chain shoe cities.

To this end, Disney and other brands also deliberately moved to Shanghai will be held in conjunction with the exhibition, the purpose is to attract target channels.

China's footwear industry has dominated the world's footwear industry with its strong manufacturing advantage, but its product design has been criticized for its popularity and lack of innovation.

Therefore, many footwear exhibitions in China have held footwear design competitions and other activities, hoping to improve the development level of Chinese footwear design.

This year's Shoe Leather Fair in China also has such lofty ambitions. But unlike other shoe exhibitions, the organizing committee is more willing to organize a design salon to provide designers with a platform for discussion, to provide communication opportunities for enterprises, to promote the upgrading of Chinese footwear designers and the improvement of brand design capability.

It is understood that Japan, Taiwan, Hongkong, Italy and other international designer team will carry the design works to the scene, and exchange with many exhibitors and professional spectators the trend of shoe leather industry, and discuss cooperation.

The Salon Exhibition Hall, built by a well-known interior design team in Taiwan, costs hundreds of thousands of yuan to provide a closed space full of art and imagination atmosphere, so that everyone can communicate with each other in a pleasant mood, and realize the culture and charm of shoe design.

In addition, representatives of several shoe manufacturers, who are well represented in the product design, will hold fashion show activities during the exhibition and issue a new season of fashion shoe products.

Through the above measures, the contractors try to create a design communication environment that integrates listening, speaking and listening, so as to promote the development of Chinese footwear design force.

 　      挑展商，促企業交流學習——多區域、專門性品牌鞋及皮具展 

Exhibition activities can not only achieve information pmission and paction, create opportunities for commodity circulation, but also promote the exchange learning among enterprises, deepen division of labor and cooperation, and effectively boost the development of enterprise brand.

This exhibition focuses exclusively on the domestic market, making pure brand shoes and leather products exhibition, specially invites footwear companies in Italy, Spain, Portugal, Japan and other countries, as well as Hong Kong, Taiwan and Mainland China, to promote the exchange and cooperation of footwear brands at home and abroad, and create trade opportunities between manufacturers and enterprises, and promote the development of footwear industry.

The nature and function of this exhibition attracted many domestic and foreign shoemaking enterprises. Famous brands such as AOKANG, red dragonfly, Kangnai, RTHK, spider king, Kastgau, Daphne, XTEP, Charlie, Lamborghini, GiorgioFabiani, Andy&Helen, Amati, RobertoBotticelli, LODO and other regions and countries participated in the exhibition.

MIT has organized more than 50 enterprises to sign more than 60 booths. Other leading brands such as ah and Taiwan have been recognized as exhibitors in the independent exhibition area. The Japanese Association of ITO, which has the internal designers association, has also been organized. The Tongxiang municipal government has organized women's shoe enterprises to take part in the exhibition, taking nearly hundreds of exhibition hall.

 　　   利企業，小成本大產出——倡環保建廳，引“世博”觀眾 

In many shoe exhibitions, some exhibitors often compete in the exhibition hall in order to attract the audience. The cost of several hundred thousand yuan is only displayed for two or three days, which is not only expensive, but also brings about problems such as waste disposal and environmental protection.

Based on this, it is also a positive response to the theme of "Better City, better life" in World Expo, Shanghai. The exhibitor Fang Fang sent out an initiative to all exhibitors, and made some unified principles, advocating environmental protection and green. In the decoration of the exhibition hall, we should consider the minimalist style, energy saving and efficiency as much as possible, so as to achieve the maximum cost of return at the lowest cost.

Some people in the industry say that this initiative is not only a burden reducing for enterprises, but also urges enterprises to pay more attention to detail design and atmosphere creation in the exhibition hall, which is more conducive to highlighting brand taste and is also the focus of enterprises to impress the professional audience.

It is understood that the selection of this exhibition was held in Shanghai in May. It is also hoped that with the popularity of "World Expo", enterprises will be able to explore business opportunities as far as possible.

As the largest World Expo in history, World Expo, Shanghai, has sold 62 million tickets with unprecedented impact.

As a professional exhibition of Chinese shoes held at the first time after the Expo, the attraction of this shoe leather Expo to World Expo tourists can be imagined.