Three Major Marketing Modes For Garment Industry

The summit focused on integrating the overall resources of the industry, emphasizing the chain relationship between the upstream and downstream enterprises of the garment industry.

In the form of keynote speeches and thematic dialogues, the representatives of the participating enterprises discussed and exchanged in-depth discussions on equipment technology, raw material technology, information technology and channel construction.

Mr. Wu Jianmin, chairman of Shu Lang, delivered a keynote speech at the meeting on "the interpretation of brand value upgrading" of "Shu Lang mode", which aroused strong sympathy among the participants.

In recent years, with the development of international market economy, the innovation of industrial chain is not only a sensitive topic concerned by textile and garment enterprises, but also the focus of attention of our country and nation.

If the development mode and brand innovation of China's private economy want to get long-term development, it is necessary for Chinese private enterprises to continuously seek the perfection and innovation of talents, systems and concepts in the process of brand building, so as to adapt to the economic and development trends of the country and the world.

What does brand depend on?

How do Chinese private enterprises make brands?

If we only rely on the industrial chain, Shu Lang grew up in Shandong and Yantai, which did not make the women's clothing industry chain. On such a basis without the industrial chain, Shu Lang stubbornly survived and developed.

It depends on the business model of Shu Lang.

The enterprise mode of Shu Lang can be divided into three levels: enterprise mode, marketing mode and brand mode.

Shu Lang's business model

The enterprise mode of Shu Lang is developed step by step according to the development process of China's private enterprises. It is a complete growth process from the so-called self-employed, small and medium-sized enterprises to large enterprises, and then to the real economy to the financial investment field. Its enterprise mode is a complete industrial chain mode that will gradually pform from the real economy to the capital market.

　　舒朗的營銷模式

In order to realize the pformation from entity economy to capital market, and to realize the pformation from small enterprises to large enterprises and realize the pformation from purely domestic enterprises to internationalized enterprises, he must take a step-by-step approach to self run mode.

This self operated mode system came into being. Shu Lang has formed a strong self operated network system in the whole country, and has grasped the initiative in the stability and maneuverability of the market, because she has to make efforts to build a Chinese dress processing system with strong, high quality and brand value.

Therefore, looking at the overall situation, the whole development process and market operation mode of Shu Lang are healthy and strong.

Shu Lang's brand model

Shu Lang has created many subsidiaries in the whole country, and has established its own marketing center, R & D center and brand management center in developed cities such as Beijing, Shanghai and Shenzhen.

Shu Lang is the owner of a fashion cluster. The development of Shu Lang brand is to make efforts for the enterprise to move towards a large international fashion consortium step by step.

We should carry out the style fission and product deep structure expansion on the basis of sulang brand, and gradually develop the concept of Sulan culture in the development process. Through the gradual recognition of sulang culture, we gradually introduce its sub brand and sub product series, and form a product chain that covers the cultural concept of Shu Lang.

In terms of brand building, he is ready to form the industrial pillar effect with the brand of Shu Lang cluster, form a virtuous circle, guard against all kinds of crises and risks, and achieve the effect of using Da Yu's water control way to deal with the impact of international brands on Chinese brands, and form a brand strategy to integrate into the world's language.

The company's mode is to make the people, enterprises and products healthy, youth, positive and upward, so that the whole enterprise and society will be full of harmony and mutual prosperity.

In the development of brand culture, he always adheres to the concept of Confucian culture, deeply understands Chinese culture, and interprets the eternal beauty with his heart.

Shu Lang is in the booming industry of sunrise. The essence of the corporate culture that Shu Lang has created is to seek the essence of quality, including the product of character, product and goodwill. Therefore, the quality of Shu Lang is ten years in ten years.

Consolidating quality, creating brand value, forging sun culture of Shu Lang, let Shu Lang's brand culture rooted in China's 5000 years of profound cultural foundation, create a bright, open-minded and harmonious life, create enterprise value in industrial upgrading, become a new force of Chinese national independent innovation brand, complete our pformation from a big production country to a big consumer country, and realize the dream of Chinese people who has lasted for hundreds of years.