To Attract Customers, The Brand Name Is 19 Years Old.

I have developed a chair suitable for customers' massage, and I will use my thumb to play a role in serving customers.

The nineteen year old stone man of Banan, who relies on unique massage techniques and special massage chairs, has gained a certain reputation in three years. He has also guaranteed his monthly status as the "ten thousand yuan households" in the Jinsha Bay area.

Four generations of practicing medicine

There are 10 massage massage shops on the Binjiang road in Shapingba District, and the practitioners are forty or fifty years old.

Reporters visited the morning before yesterday morning, and many of them were very few.

But the "Yihe Gong" massage shop opened by Shi Mao Guo Fu is very popular.

More than 60 square meters of storefront were separated into 3.

The outermost room is the reception room. In addition, there are seven massage beds in the two rooms, and a massage chair made by Shi Mao Guo Fu: a semicircle headrest, half of the back of the chair is born with a spare part to let go, and the shape is unique and conspicuous.

The chair can avoid the symptoms of congestion and congestion such as too long lying on the massage bed and overpressing the face.

On the ancestral four generation of medicine, Shimao Goff, from his four or five years old, followed his grandparents to learn herbal medicine. At the age of seven or eight, he taught the folk masters to massage.

Half a year can't pay rent.

At the age of sixteen, Shi Mao Goff was in grade two, a medical secondary school in Chongqing. He was determined to start his own business.

On the basis of the 12 thousand yuan raised by him, he used the name "Yihe Gong" of his ancestors for hundreds of years, and opened a massage and massage shop.

At the beginning of the operation, because of the immature appearance and the surrounding rivals, Shi Mao Fu once was in trouble. At the worst time, he failed to pay the rent for half a year.

Under such difficult conditions, he still created the "one finger and the meridian qi" method, which used the thumb to wander between the joints and meridians of the human body, and constantly plucked its meridians, so as to relax the muscles and activate the veins.

In addition, Shi Mao Fu also designed and produced a special massage chair.

The efforts, persistence and innovation of Shi Mao Fu moved several old customers. They took the initiative to lend more than 20 thousand yuan of cash to help him tide over the difficulty.

Two years later, we will open a branch store.

Three years later, Shi Mao Guo Fu has been honored as "young eligibility" by many customers.

Despite its original massage fingering and massage chair, the price of the shop has increased from 30 yuan to 50 yuan to 150 yuan / time, but the customers who come to the market every day are still in an endless stream.

To ensure quality and credibility, Shi Mao Fu only receives 40 guests a day.

Regular customers who know this rule always make the first appointment every day.

In many local massage and massage shops, this has also become a different scenery.

Last year, Shi Mao Fu opened second branches in the south hot spring, covering an area of 120 square meters.

Relying on the booming business of two stores, Shek Goff has a net profit of more than ten thousand yuan per month.

More than 10 apprentice

With the fame and the number of customers, Shi Mao Goff's way of making money has also been expanded.

Although it is only nineteen years old, Shi has more than 10 apprentices, and most of them have established their own doors after their studies.

There was a steady stream of consultation and contacts, mostly medical students with professional knowledge and lack of clinical experience.

In the past, the rule of apprenticeship was that the tuition fee was 8500 yuan / person and the learning time was three months.

After the expiration, you can choose to open an independent shop, or you can continue to study with him.

This month, Shige Kao raised the tuition threshold: 15000 yuan per person.

Cost benefit analysis

Two shops rent: 2700 yuan / month.

Utilities: 800 yuan / month.

Labor cost: five employees, the monthly wage is about 10000 yuan.

Drugs and consumables: about 4000 yuan / month.

Profit: 10000 yuan per month.

Host language

Service to win the market

Shige Kao, a nineteen year old boy wearing an earring and wearing V cloth shoes, has created the "myth" of young people in the Chinese medicine field.

The answer is: "I am just trying to make the service more elaborate."

Although massage is not a specific commodity, but as a service method, when everyone else is working hard to better master the skills of the teacher, Shi Maolu Fu is bold in creating his own technique and special massage chair to ensure that customers enjoy more comfortably while they get better results and win more customers.

The more sophisticated the service is, the more targeted, the stronger the pertinence will be to win the favor of the audience.

Although he was light, he felt the way to the market.

Netizens' comments

"Understanding people" is the most powerful weapon in market competition.

In the face of adversity, we can persist in believing that the young man can go further on his chosen road.

"You come to me": the fittest not only survives, but also gets bigger opportunities for development.

Shi Mao Gufu dares to take part in competition in the special profession of "old age" in the ordinary people's courage.

Secret of wealth creation

Innovation is not about competition.

Just as competitive restaurants must have special dishes, massage shops also have their own special products. This product is a special massage chair invented by Shi Mao Fu and a new massage technique.

Market economy is like an ecosystem, because it is full of competition that compelled entrepreneurs to generate pressure and motivation to seek new changes.

Because of the competition of more than 10 massage shops on the side of the sand bin, Shi Mao GV forced him to study deeply in his professional field, thus creating a "one finger massage method" and a new massage chair to satisfy the customers' needs.

Shi Mao Guo Fu also has a marketing skill to restore the old name of "Yihe Gong", because the regular massage and massage are all middle-aged and old people. For these consumers, the time-honored brands must be more attractive.