Deconstructing The New Brand Of Li Lang, "Fast Selling Fashion" L2 Style

In 2010, Li Lang was still on the "trend". In the fast selling era, the consumer new craze was coming, and a fashionable brand that was enough to make the young man "type laugh" - L2 jumped out of the company's mind and quickly took root in Shanghai.

Eight or nine years ago, the first men's clothing brand named "business casual dress", which is now popular in the Chinese men's clothing market, is very much like a "buddies" who quickly became popular as a "rising star".

It has been concluded that the fundamental reason for the rapid growth of the company is its keen mind to understand the trend of the times.

　　潮流品牌——L2

This is not false, in 2010, the Lang still walked in the "trend", in the rapid marketing era of the consumption of the new upsurge of consumption, a young man "type of laughter" brand - L2, and from the head of the Li Lang operator "jump" out, quickly in Shanghai root.

　　L2偶像型男的“快時尚”風潮

The choice of landing in Shanghai has revealed the "fast fashion" trend of L2 idol.

After all, when it comes to the trend of fashion in China, Shanghai will produce the most direct feedback in people's minds.

What's more, when the L2 brand was just started, the international Chinese film star Daniel Wu became the brand spokesman of L2.

It is conceivable that L2, a popular young man who has not yet appeared, will be able to lose the number of young people who are "quick to dress up and remix".

　　青春我做主 時尚我決定

As a whole, the 20 generation, sprint boys, and post-90s boys are the first generation of L2 customers.

Of course, at this stage, 70 people who accept the new ability and the absolute tide are also L2's family.

Most of the L2 design teams are of the same age.

So when they create the brand's basic style, they are almost without any trouble.

Thinking comes from life. The elements in your hands are just like the good things that you carry in your life.

The living conditions of the tide men are just like all of them. They are divided into three categories: work, home and self ideology.

However, the most "no worry" of Chao men than their older generation is that they love life too much, and they must love it in their own way; they love fashion too much, and their fashion must be their own.

So no matter what kind of state they live in, they must dress up.

The so-called place of departure is not to be unconventional and unconventional, but rather to follow the fashion teachings of big brothers, and to wear the clothes that conform to the environment but never repeat.

At the same time, the young designers are quite satisfied with the fashionable fashion men's reply. In the light of the current fashion of "mix and match is the absolute principle", we should reasonably apply the "men and women to eat" rule of neutral clothing. The most important thing is to have a deep understanding of their agitated, unconventional lifestyle and more frequent new consumption concepts, which will show the most basic style and state of L2.

"Fashion workplace, quality leisure and personality party" are the basic positions of our designers for three kinds of life of young men.

That is to say, whether you work, stay at home or take part in all kinds of activities you like, are the representatives of quality and fashion personality.

At the same time, the biggest characteristic of L2 is the continuation of the main gene of the "simplicity and simplicity" of Li Lang, Lu Yaoru, general manager of Li Lang (Shanghai) Co., Ltd.

Simply speaking, buying a pure cotton casual suit at L2, riding jeans or fashion casual pants is the most relaxed leisure life.

And the same ornament with personality, such as a publicity necklace, exaggerated badge, or a shirt or T-shirt with a full sense of light, can become the "Prince of focus" of all fashion parties.

And when the day goes to work, the same casual suit, coupled with a pair of trousers, or a regular tie, or a shirt with a harmonious and distinct color, will be felt in the workplace.

The fashion of a garment is in line with the idea of low carbon life advocated nowadays, and there is no big fanfare.

The unspoken guidance led to the recognition and acceptance of young people who did not like to preach.

More importantly, L2 has changed the old era of designer's "covering the sky" through the way of mix and match. Through the two degree creation of consumers, the way of communication between them and brands has been changed, which not only deepens the degree of closeness between consumers and brands, but also indirectly enhances young students' aesthetic appreciation ability through self creation in the pition to mature and stable age groups, so that they can become real taste men at mature age.