China Taiwan Footwear Brand Cluster May Shanghai Shoes Exhibition

A few days ago, reporters from the ninety-eighth China footwear industry "leather goods fair" and "famous brand shop" docking exhibition Taiwan recruitment group statistics show that nearly 30 shoe brands in Taiwan area have set more than 50 booths. They will be hand in hand at the exhibition hall of Shanghai Everbright Convention Center on May 17th - 19.

Among them, the Taiwan leading brands such as ah thin have been confirmed to be exhibiting independently.

In addition, although the end of the exhibition is coming, some brands are still throwing their olive branches to the exhibitors.

Why does this exhibition attract so many brands in Taiwan?

The director of Taiwan's exhibitors said that the most important thing is that the exhibition is "right for the appetite". The resources of the strong and high-quality parties of the organizers and contractors are just enough to meet the needs of the brands to enter the mainland, expand and stabilize the market.

The responsible person took the exhibition of Taiwan one brother brand thin leather shoes to reporters and analyzed the reasons why many Taiwan shoe enterprises were attracted to the exhibition.

A thin leather shoes in Taiwan have enjoyed the reputation of the first brand of Taiwan footwear industry. Almost every two people in Taiwan have a pair of thin shoes.

With the growing saturation of the retail market in Taiwan, it is imperative to expand the mainland market in order to solve the development problems.

Last September, the thin leather shoes announced that it would spend 120 million yuan (about NT $560 million) to enter the mainland, and plans to set up an office in the mainland in the first quarter of 2010. It will be able to open its first branch in the second quarter.

But if we want to open the market in the shortest time, we must have the most extensive and high-quality channel resources or provide the platform for these resources, and the bigger the platform, the better.

Sponsored by the China general merchandise business association and Shanghai Baicheng Business Service Co., Ltd., the ninety-eighth China footwear industry "leather goods fair" and the "famous brand shop" docking exhibition, the organizers have more than 1000 associations and more than 50 group members including large and medium-sized department stores. They will become the main audience of this exhibition. Contractors have been working in the footwear industry for many years, and Unicom producers and distributors have targeted customer service in various retail and wholesale markets, and have accumulated many high-quality agents and retailers resources, which can maximize the integration of high-quality channel providers of key sales bases nationwide.

These are exactly the same meaning.

As the Deputy Director General Guo Xin Yi said, the Shanghai exhibition can display the featured products of the thin leather shoes to the department stores and excellent agents in the mainland, attract more partners and speed up the promotion of the famous brand of thin shoes in the mainland market.

In September last year at the Taiwan trade fair in Nanjing, ah thin had attracted thousands of diamond shoes to attract the attention of the mainland media.

The initial invitations of the exhibition include CCTV, Sina, economic daily, China financial report, business situation "channel, clothing guide" shoes world guide and so on. Nearly 100 public and industry mainstream media can provide more brand promotion opportunities for exhibitors.

These "soft" resources have also become a big reason for them to compete.