Clothing Brand Location Rules

Generally speaking, good shops have some common characteristics, which can be summarized from the above aspects.

These characteristics include:

1. Areas with frequent commercial activities

Generally speaking, this area is also a commercial center, downtown area, where commercial activities are frequent and frequent, and the turnover is bound to be higher.

Such a shop is called "an inch of gold".

In such areas, logistics is fast. For apparel industry, the trend of clothing is very fast. If the goods flow slowly, they may be out of fashion before they are sold. Therefore, the area with frequent commercial activities is a perfect location for choosing the location of the clothing store.

Two. Areas with high population density

In shops near the residential areas, the population is relatively concentrated and the population density is high.

In such areas, people of all ages and social strata have.

It is easier to choose which style or type of clothing to sell, and there will be more customers.

Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

Three, the streets with more traffic

Shops in such streets, large traffic, patronize shops more customers.

However, considering the large traffic volume on the street, there are still some terrain or effective effects to choose the best location.

For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.

Four. Areas with convenient pportation

If traffic is convenient, customers will be willing to patronize and willing to go there by car.

Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

Five. Places where people gather or meet.

For example, in theaters, cinemas and other entertainment places, sometimes people who are interested in leisure and entertainment are sometimes wandered around the shops.

Fashion is popular and has many styles, so long as people can buy unique styles and fashionable clothes, people will learn to buy them elsewhere.

Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.

Six, similar shops gathered blocks

For clothing items, if you can focus on a lot or block, you can attract customers.

Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.

For example, a street in Chengdu's coconda alley is a gathering place for high-end clothing in Chengdu. The business is quite hot. East ERON street is a leather street. When the weather turns cold or the cold winter is coming, people who choose to buy leather clothes will come here and do business.

Generally speaking, the area with more than two conditions is a good place, and if it can be all, it is the best store site.

However, the rents with these conditions are generally quite high.

Shopkeepers should not be intimidated by higher rent, but carefully analyze how much money can be invested in this fund.

Generally, as long as the idea of opening a shop is right, it is high investment and high return, so it is necessary to invest in the shop site.

In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

Therefore, it is better to spend a lot of money on finding a good store if it costs a lot of money to open a big shop.

Of course, high rents increase operating costs and increase operating pressure and risk. We must have a good calculation of investment projects and see that space can not do business in golden shops.

If there is no diamond, do not live in China.

If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.