XTEP Fell In Love With "Zhang Ziyi" &Nbsp; Close To Entertainment Media.

XTEP's exclusive Sohu entertainment channel has been unveiled. The two sides have officially become the 2010-2012 strategic partners, and have launched in-depth cooperation in brand building and network promotion.

This is also the first time XTEP has collaborated with the Internet new media after its success in the traditional entertainment programs, such as "day to day up".

At this point, the famous fashion sports brand will join hands with the first entertainment media of the Internet, gather the influence and appeal of the two big brands, create the first entertainment and sports integration marketing platform in the industry, and make "entertainment, release youth" the most mainstream lifestyle of young consumers.

Sohu entertainment to create the Internet first entertainment media become XTEP's first choice of new media partners

Sohu entertainment takes the concept of "professional media + entity operation" as the first to separate the entertainment business department into a single company in all portals.

The flexible and mature mechanism has made Sohu entertainment an industry leader in the production of original programs and the possession of resources.

Sohu's extraordinary popularity is an important reason for XTEP to choose Sohu.

Sohu entertainment has created the first portal of the Chinese Internet, the original video programming platform, Sohu entertainment broadcast, and has produced the most influential entertainment talk show "roc" blog, the trend laboratory, which leads young people's fashion life, attracting millions of young netizens every day.

During the Spring Festival this year, the original program "Dapeng Running Spring Festival Gala" and "Spring Festival evening documentary" were launched. The special correspondent group spent 50 days tracking the Spring Festival Gala. Heavy news such as the first gathering of the tigers, Jackie Chan's online Spring Festival Gala and other news were all exclusive news and became the source of hundreds of media in the whole country.

Sohu Entertainment's strong influence in the industry has also attracted Zhang Ziyi, Zhao Benshan, Zhao Wei, Xun Zhou environmental protection, Jet Li one fund, sweet fund and other first-line artists and their institutions have settled in the exclusive official website.

Original and exclusive entertainment programs, rich star resources, attract young people who are keen on fashion lifestyle.

According to statistics, 63% of Sohu's users are young people aged 18-30, and over 80% of Sohu users often browse entertainment channels, more than half of them visit more than 2 times a day. They are full of youthful entertainment entertainer.

And these user groups are the main consumers of XTEP, which are sports oriented and fashion oriented. Sohu entertainment is XTEP's target consumer group.

With its status as the first entertainment media in the Internet, as well as the concern and dissemination of young people's fashion and healthy lifestyle, Sohu entertainment has formed a brand appeal consistent with XTEP and has become XTEP's first choice of new media partners.

Sohu entertainment Web1.0 information combined with Web2.0 interaction to create entertainment integrated marketing platform

Sohu entertainment Web1.0 information combined with Web2.0 interactive tools, can accurately lock and attract target consumers, and has strong strength in the original super popularity program production, large-scale entertainment activities planning, cross media communication and so on. XTEP has a successful experience in celebrity endorsement and fashion movement concept communication. The two sides join hands together to create a unique entertainment entertainment integrated marketing platform, focusing on young consumer groups, leading them to form "entertainment and youth" Shi Shangjian Kang lifestyle, find sports in entertainment, and experience entertainment in sports.

Exclusive entertainment base of XTEP, this settled in the industry has the leading edge of Sohu entertainment, is of great significance.

Sohu entertainment will build XTEP entertainment star library, open fan interaction area, set up XTEP new product exhibition area, etc., so as to target users to understand their favorite stars, understand XTEP's brand product information and build a strong and convertible platform, and fully turn the star's powder into XTEP's fans.

In addition, Sohu entertainment will join hands with XTEP to build large-scale online and offline activities, and promote XTEP brand in all directions.

With the experience of many successful concerts of Sohu entertainment, such as "Sohu singing superstar live", combined with XTEP's star marketing concept, the two sides can jointly hold a large star concert.

Sohu entertainment will realize the full exposure of XTEP brand by making live video live broadcast, in-depth interview with star interviews, cross media platform TV, radio, and joint promotion of horizontal media.

The XTEP joined hands with Sohu entertainment to take stock of the common resources of high quality resources such as entertainment, sports, fashion and health, and to integrate and display them in various ways. It not only created a new integrated marketing mode of entertainment industry in the Internet community, but also conveyed the fashion and healthy lifestyle of "entertainment and youth" to the young consumer groups, becoming a model for the new media of the Internet.