Asians Worship &Nbsp In Western Culture, Leaving Room For Foreign Cards.

                      
　
Zhejiang industrial and commercial bureau announced on the 14 day, "3. 15" on the eve of the industrial and commercial departments to import brand clothing quality sampling results are not optimistic, nearly 60% of the sampling clothing failed, including Versace (Versace), Hermes, and many other top brands.

The news is "eyed" for most consumers. The author carefully examined the detailed information published on the website of the Zhejiang industrial and commercial bureau, and found that half of the unqualified is the use label (label) unqualified, manifested as: lack of items on the durability washing label, incorrect water washing chart and so on. Objectively speaking, this is not a big problem. The bigger problem is that fiber content is not up to standard. The biggest problem is that the safety index is not up to standard. However, of the 48 unqualified products, only pH is unqualified and 2, and formaldehyde content exceeds 1.

Of course, many consumers will be puzzled by the popularity of international brands. What's wrong with international brands? In fact, fashion luxury is not, nor is it, nor will it be a pronoun of high quality in the past. This is the design decision of their entire supply chain.

With the increasingly fierce competition in the fashion market and the development of the supply chain, the market competition of fashion products has developed from the competition of brand and sales to the competition between supply chains. For fashion and luxury goods industry, the establishment and maintenance of luxury image need to pay a huge price, and the scale effect of production can bring benefits to the luxury industry in many aspects.

In order to reduce their high manufacturing costs and increase production capacity, fashion luxury groups generally have the following 3 options: License (franchising). This approach is applicable to countries and regions where luxury groups can not be directly controlled in the short term. The two is OEM (editor's note: commonly known as "OEM" production). The main selection of some third world countries, for their own processing products, and then buy all, supply the global or part of the country and region sales. The three is to set up a new production plant. Choose the right third world countries to set up their own production plants and master the entire supply chain.

These three different methods are suitable for different companies or different stages of the development of the same company. Companies adopting third methods often have strong economic strength. But more and more fashion luxury companies begin to adopt third methods.

Considering the low labor costs, material costs and the growing African and Asia Pacific markets, opening factories in Africa and Asia has become the first choice for many luxury goods. Take China as an example, it has the following advantages: first, labor cost, two is raw material cost, and three is market development.

In China, we can buy cheaper raw materials than Europe, but for the production of fashion luxury goods, the direct result is small batch, tight time and high demand. The development time to the supplier is very short, and many suppliers are only a few batches, but for the "limited edition" products that consumers admire, they usually produce only a batch. Suppliers can not improve the technology and learn continuously in the process of repeated production. And suppliers are hard to get enough profits without economies of scale. The ultimate purpose of establishing commercial contacts between these raw material suppliers and fashion luxury companies is to increase their popularity and expand their influence. Display samples of LOGO with fashion luxury companies in their company's display cabinets, and demonstrate their strength when negotiating with other customers. For such a cooperative relationship, once problems arise, it is difficult to coordinate. After all, the supplier's premise is profit. And because the products of fashion luxury companies are small, tight and demanding, Chinese factories generally develop only one supplier for one material, so it is difficult to adjust any problems. So there will be times when Chinese factories are being led by suppliers.

If the supplier has quality problems, as long as it is not fatal, the factory will be "picking" for the sake of timely delivery. Often, it is not enough to pick the number again, and pick it second times until the necessary quantity is selected to meet the basic supply requirements. This is true of factories in China. The same is true of India, Romania, Egypt, Bangladesh, Mauritius and Vietnam (the origin of unqualified clothing detected by the Zhejiang industrial and commercial bureau).

Under such circumstances, it is no more than an idiot to crave for any high quality.

There are many differences between the fashion luxury industry and the mass consumer goods enterprises. In terms of supply chain requirements, the biggest difference between them is that the first point is not to save costs, but to ensure services - that is, delivering goods to consumers in time is the first. The supplier has quality problems, and the cost loss is still the second. The most important thing is that the supply chain may be affected, which is unacceptable to the whole supply chain department. They can't explain to the marketing department, the sales department or even the big boss.

Many consumers in Europe and America have become accustomed to the situation in the fashion and luxury industry. They generally know which brands are fashion luxury goods, their products are fashion, not high quality, which brands are "classic" luxury goods, and do not change with fashion, but the quality is relatively high.

And many Chinese consumers, even a lot of government departments, do not have long time to contact these brands, and wishful thinking that big cards are equal to high quality. In fact, high quality and meticulous TOYOTA cars have been making such a big mistake. There is something new about clothes and trousers.