How Much Is The Gross Profit Control In Clothing Business?

The novice sellers who enter the clothing industry do not know how to make a price.

First, brand stores.

The general brand clothing manufacturers have strict regulations that require retailers to sell at the same retail price, with a minimum of 20 percent off discount.

Holiday promotion and seasonal clothing prices are discussed separately.

Under normal circumstances, women's clothing stores are the gross profit margin of 60-65%, the gross margin of 50-60% for men's clothing, and the brands of leisure brands such as those of the left Dan, those who only have 30-35% gross margins.

The existence of profiteering of brand clothing is mainly in circulation.

The price of some brand clothing approved by wholesalers is quite different from that in the retail market, and there is no difference in their purchase channels.

The intermediate links of clothing sales include dealers, brand agents and retail stores.

In terms of clothing, dealers usually have to increase their price by 30% at the ex factory price, and the retail store will increase the price by 30%.

As a result, a 100 yuan garment may rise to more than 170 yuan at the mall.

Second, shopping mall brand counters

The gross profit margin of brand clothing can reach 200% or even higher in large shopping malls, and winter clothing is higher than summer clothing, and men's clothing is higher than women's clothing.

A friend distributes a brand of men's clothing in a large shopping mall. In summer, a T-shirt costs more than 100 yuan and sells for more than 400 yuan, so that even if it hits 50 percent off, it will still be profitable.

As for those clothes that are particularly discounted, most of them have been in storage for several years and are basically processed at cost.

The gross profit rate of shopping malls and franchised stores seems to be very high. In fact, the cost is very high. When entering the shopping mall, the rental discount points are drawn according to the size of the shopping malls and according to the retail price of 20-26%.

There are also staff salaries, season breaks and so on.

The store is related to decoration and rent, and the cost is not low.

The novice sellers who enter the clothing industry do not know how to make a price.

First, brand stores.

The general brand clothing manufacturers have strict regulations that require retailers to sell at the same retail price, with a minimum of 20 percent off discount.

Holiday promotion and seasonal clothing prices are discussed separately.

Under normal circumstances, women's clothing stores are the gross profit margin of 60-65%, the gross margin of 50-60% for men's clothing, and the brands of leisure brands such as those of the left Dan, those who only have 30-35% gross margins.

The existence of profiteering of brand clothing is mainly in circulation.

The price of some brand clothing approved by wholesalers is quite different from that in the retail market, and there is no difference in their purchase channels.

The intermediate links of clothing sales include dealers, brand agents and retail stores.

In terms of clothing, dealers usually have to increase their price by 30% at the ex factory price, and the retail store will increase the price by 30%.

As a result, a 100 yuan garment may rise to more than 170 yuan at the mall.

Second, shopping mall brand counters

The gross profit margin of brand clothing can reach 200% or even higher in large shopping malls, and winter clothing is higher than summer clothing, and men's clothing is higher than women's clothing.

A friend distributes a brand of men's clothing in a large shopping mall. In summer, a T-shirt costs more than 100 yuan and sells for more than 400 yuan, so that even if it hits 50 percent off, it will still be profitable.

As for those clothes that are particularly discounted, most of them have been in storage for several years and are basically processed at cost.

The gross profit rate of shopping malls and franchised stores seems to be very high. In fact, the cost is very high. When entering the shopping mall, the rental discount points are drawn according to the size of the shopping malls and according to the retail price of 20-26%.

There are also staff salaries, season breaks and so on.

The store is related to decoration and rent, and the cost is not low.

The novice sellers who enter the clothing industry do not know how to make a price.

First, brand stores.

The general brand clothing manufacturers have strict regulations that require retailers to sell at the same retail price, with a minimum of 20 percent off discount.

Holiday promotion and seasonal clothing prices are discussed separately.

Under normal circumstances, women's clothing stores are the gross profit margin of 60-65%, the gross margin of 50-60% for men's clothing, and the brands of leisure brands such as those of the left Dan, those who only have 30-35% gross margins.

The existence of profiteering of brand clothing is mainly in circulation.

The price of some brand clothing approved by wholesalers is quite different from that in the retail market, and there is no difference in their purchase channels.

The intermediate links of clothing sales include dealers, brand agents and retail stores.

In terms of clothing, dealers usually have to increase their price by 30% at the ex factory price, and the retail store will increase the price by 30%.

As a result, a 100 yuan garment may rise to more than 170 yuan at the mall.

Second, shopping mall brand counters

The gross profit margin of brand clothing can reach 200% or even higher in large shopping malls, and winter clothing is higher than summer clothing, and men's clothing is higher than women's clothing.

A friend distributes a brand of men's clothing in a large shopping mall. In summer, a T-shirt costs more than 100 yuan and sells for more than 400 yuan, so that even if it hits 50 percent off, it will still be profitable.

As for those clothes that are particularly discounted, most of them have been in storage for several years and are basically processed at cost.

The gross profit rate of shopping malls and franchised stores seems to be very high. In fact, the cost is very high. When entering the shopping mall, the rental discount points are drawn according to the size of the shopping malls and according to the retail price of 20-26%.

There are also staff salaries, season breaks and so on.

The store is related to decoration and rent, and the cost is not low.

Third, bulk traders.

The clothing store that makes bulk goods, the clothing that general new market needs 50%-300% profit.

The regularity of physical stores is that the gross profit is 50% of the paction price.

According to the insiders, a price tag of three or four hundred yuan, the cost price is three or forty yuan, the price tag seven, eight hundred yuan of clothing, its cost price is only more than 100 yuan.

A general clothing store employs one or two salesmen. If the goods get in the right way, one day they sell one, and the wages, rents and taxes are all there.

It is revealed that the profits of some garments can reach 3-5 times, and more than 10 times.

Fourth, clothing shop

Because of the particularity of the clothing shop, there is no need for store rentals. The pricing of merchants is entirely different from people to people. They want to earn more, the price can be higher, the new sellers' credit is low, and consumers are basically attracted by low prices.

Therefore, many online shops are very small profits, sometimes a garment may earn only a few yuan.

Of course, when a shop does something to a certain extent, having an old customer, it can master the initiative of pricing.

To sum up, in the final analysis, pricing strategies vary according to different channels.

The general brand clothing is unified retail price, the profit margin of the business is relatively dead. If we want to raise the gross profit rate, we can only reduce the cost.

The clothing store that makes bulk goods has a great relationship with the source of goods. If it is not featured, the profit will not be high, but if you find a source of goods that is unique or few competitors, then the profit margin will be great.