Sweeping The Goods Brings Equal Value Fashion: The Evolution Of Clothing Luxury Goods

The news of the three phase of the China World Trade Center Pavilion is exciting for the fashion industry, but many careful people find that in the new brand, there are not many luxuries in the traditional sense, instead of a large number of fashion brands.

Industry experts pointed out that the traditional luxury goods have been redefined in the past, and their consumption groups are also changing.

Brand handbags, shoes and clothing are no longer the new generation of IT elite, financial elite and traditional industry "two generation" patents in the 90s of last century. More and more ordinary urban office workers are becoming the mainstream of mass fashion consumption, and the boundaries between luxury goods and public fashion products are becoming increasingly blurred.

Evolution of luxury goods

"People find that there are more and more LV and GUCCI handbags around them. You can see more Chanel dresses in frequent fashion parties.

Social changes have brought about changes in the category of luxury goods.

The change of this category refers to the emergence of second tier brands under luxury brands.

An industry expert told reporters that from the perspective of the management of luxury companies, many companies are no longer family businesses but listed companies.

They will also be under pressure from the market and need profits and cash flow.

Under these pressures, luxury brands are becoming approachable.

Why are many fashion and luxury brands playing mashup?

No doubt they are refurbishing the game to stimulate sales, which implies the intention of expanding consumer demand at different levels.

From Prada to sub brand MiuMiu, Armani extended to GiorgioArmani's brand family, or from Yamamoto Teruji's leisure sports brand Y3, which he co worked with Adidas to later jewelry brands, all these signs indicate that luxury brands need high-profile, mass and large scale supply.

Many luxury goods companies and related leaders are avoiding the price reduction, but the price is slowly falling.

For COACH, GUCCI and other brands, buying a fashionable handbag is no longer necessary for ordinary office workers to tighten their belts, just like changing a mobile phone or changing a car interior decoration without having to accumulate and consider for a long time.

"The reason for this phenomenon is that people used to explain the brand of" playboy "," Goldlion "and" Montagut "in the early part of this century.

A communication expert said.

New consumption mode diluted luxury value

In addition, for many expensive luxury goods, there is a new consumption pattern for people who really need it. Many consumers choose to rent or use it before they sell it.

Most of the time, the use of famous brand goods has become a concept of renting. Many people just show and show them. At certain times and occasions, they need a costumes to please others' eyes, but they will not be of deep value to the individual's sense of self.

Therefore, "Milan shop" and "BolLin Railway Station" and other big second-hand stores are popular in Beijing.

As a matter of fact, we can also see that the luxury property has begun to fade away. The craftsmen spirit has few brands to emphasize in advertising.

COACH, a leading fashion brand in the US, said that many luxury brands are already run by the group and listed on the stock market, and the consumption of luxury goods itself is very sensitive, which has a great relationship with the economic trend and the stock market situation.

We are gradually reclaiming agents and choosing direct battalions.

Pursue the maximization of brand image and pursue profit on this basis.

Global sweep brings equal value fashion.

Another factor affecting the evolution of luxury goods to fashion products is the massive emergence of online shopping.

Online shopping people are sweeping the world, "copy the bottom" overseas luxury goods.

"Look at my Estee Lauder skin care series, which costs only 600 yuan, which is 50 percent off of the domestic counter."

I just got the cosmetics from the US, and Miss Wang, a company clerk, showed her excitedly to colleagues.

"Euro down, top nutrition parity!"

"Korean money has fallen sharply, and fashion autumn clothing has been overvalued."

Many online shops have made such slogans.

Consumers are also increasingly aware of the use of exchange rate changes in the global market to choose the most cost-effective products.

As a result of these changes, some so-called luxury goods can no longer maintain their image above all, at least in terms of price.

A Burberry shirt is very expensive in Europe, but in Beijing it sells for thousands of dollars.

Consumers can buy the world's lowest price goods through this channel.

In the increasingly small "global village", no one can pretend to be noble.