How Should Internet News Marketing Go Out Of The So-Called

The author also encountered similar problems in many discussions with many customers, listing one or two briefly.

Some enterprises regard you as a publishing machine, and always bargain with you. To tell the truth, bargain is normal, but at least there are yardsticks. Others cut the price from their necks. The most difficult thing is to cut them from the waist. Some customers cut them directly from their necks, so that you can't stop them.

In fact, thinking deeply, this is not a mistake of the enterprise. It is a vicious market trained by the network news and marketing practitioners. The constant price war takes the place of the price performance ratio. At the same time, it also spreads a concept to the enterprises in disguise: I am cheap, I am cattle, I can do everything!

Unlimited exaggeration makes enterprises think in disguise that it is called news marketing.

What's more, some enterprises are holding the mentality of trying, and only devote a little time to do news.

The author can tell them very well: This is not news marketing, so it is not effective to have a little taste.

News marketing is a systematic project. Just like some large enterprises such as Erie and Mengniu, they invest continuously every day to cultivate the evergreen tree of enterprise brand.

If the enterprise simply thinks that doing a news dissemination can bring about much traffic and big sales volume.

Then I can tell you positively: you are wrong, the mistake is very thorough, your motive of starting point is already wrong.

The real purpose of news marketing is to create positive image and create reputation for enterprises, which is a long-term process of brand building.

It can be said that if the Internet news marketing does not go out of all kinds of erroneous zones and extremes, it can only linger and can only serve as a "labor force" forever and dedicate itself to the so-called spirit of publishing machine.

The author thinks: first of all, the operator first set a good position, you are not a publishing machine, you are not selling price products, you sell the concept of high cost performance; secondly, we should explore the needs of customers behind, give advice and advice, because enterprises have already recognized the importance of network news marketing, but they can not help themselves, do not know how to operate well, operators should stand in the position of experts, assist enterprises; finally, enterprises should also profoundly change their own subjective consciousness, a simple press release is not the so-called network news marketing, the real network news marketing is a planned, systematic way to build brand and reputation.

I believe that as long as these are well combined, the market of network news marketing can expel the cloudy atmosphere, and the fresh air flows in.

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