"Penetration" Has Become The Theme Of Children'S Wear Industry.

In September 19th, held in Dalian in 2009, the Specialized Committee annual conference and general assembly of China clothing association announced the report of children's wear Specialized Committee, and concluded that "penetration" is the main theme of children's wear industry. 　　 In the ten years of rapid development of children's wear, the development of children's wear industry has gradually expanded. From 2000, children's clothing industry mainly concentrated in big cities such as Beijing, Shanghai, Guangzhou and several industrial clusters. The distribution of children's clothing industry has been "infiltrating". 　　 The domestic and foreign trade enterprises represented by Guangdong and Fujian were once the main producers of children's clothing in about 2000. Nowadays, these brands are on the basis of not losing the export market, and are suddenly coming to the forefront in the domestic sales market. In particular, some of the brands that used to be mainly foreign trade in Guangdong were only at the initial stage in the domestic market 5 years ago, but now they have a strong market share in the domestic market. Fujian children's clothing is also actively seeking a breakthrough. It is understood that several Shishi children's clothing enterprises will go to Eastern Europe to participate in the international fashion show held in Poland and Czech. The Eastern European market was not the traditional export market of Shishi shoes and clothing enterprises. But with the spread of the economic crisis, Shishi export garment enterprises generally faced greater pressure, and many enterprises began to actively explore new markets. 　　 The development of children's wear enterprises in Zhejiang is swift and violent, with frequent highlights, and the children's clothing Town, which once used wholesale as the main channel, presents a new trend in the great economic crisis. Children's clothing sales and sales have not risen, which has brought positive information to the children's clothing industry which is relatively difficult under the economic crisis. Affected by the international financial crisis, the textile and garment industry generally encountered great difficulties in the second half of 2008. However, the children's clothing industry in Zhili town of Huzhou has become the best year in recent years. Not only that, from January 2009 to mid March, all manufacturers sold children's clothing in stock, and there were more than 1000 newly opened children's clothing manufacturers. The prosperity of the children's clothing in Zhili lies in the correct market concept. The enterprises here aim at the two or three line cities, especially in the central and western regions. Due to the adoption of the strategy of "western development", the income of urban and rural residents in the central and western regions has increased significantly, even higher than that of the eastern coastal areas. This huge incremental market is occupied by Zhili, which focuses on domestic sales. The success of Zhili children's wear undoubtedly brings hope to enterprises that are still hovering in the economic crisis. 　　 In recent years, the children's clothing industry in the vast inland provinces is also quietly heating up. The two or three line market has gradually become the increasingly important market for the brand enterprises. It has become the fastest growing area for children's wear brand sales. Especially when the economic crisis swept the globe, the growth of the two or three line market is pleasantly surprised, and many brands that are saturated with the market share of the first tier cities have seen the new growth direction, expanding the thinking for children's clothing industry. 　　 As the base of brand children's wear, Beijing, Shanghai and Guangzhou have three brands of children's wear brands, and children's wear brands are in a stage of rapid development. Shanghai becomes an international brand children's clothing gathering place, is the lookout table of fashion demand; Beijing is the barometer of the northern market, as long as occupy a certain market share in Beijing can open the northern market smoothly; Guangdong is South market's weathervane, the first line market only occupy the north, the upper and the broad, has opened the half of the brand first line market, therefore these three core cities are all children's clothing brand's potential market. Here is the first tier of children's wear industry, representing the forefront of the development of China's children's wear industry. At present, the children's clothing industry is in a period of change, the new industrial structure has not yet appeared, but the trend of gradient transfer swept through the clothing industry can not be affected by children's wear. The children's clothing industry is gradually penetrated into the national market with penetration.