Fusion Of Pioneer Thinking &Nbsp; Colorful Accessories.

From March 26th to 29, the seventeenth China International Clothing and Accessories Fair (CHIC2009) will be held in Beijing China International Exhibition Center (New Museum).

CHIC is Asia's most influential and professional fashion show. It is also an important clothing professional exhibition in the world.

Since its establishment 17 years ago, CHIC has been exploring the "innovation" step. It has never ceased to seek innovation and change. How to become more fashionable and attract more attention at the same time has always been the goal pursued by CHIC organizers every year.

When it comes to fashion and innovation, it is essential to mention the unique "creative design area" on CHIC2009, and to create the clothing exhibition area that has been the focus of popularity for four years.

On the basis of the original "designer corridor", combined with the idea of "cultural creativity and brand value", the "creative design area" which is created by itself will give people a refreshing feeling. Besides, the "creative design area" will also be launched in the costumes exhibition area, with the theme of "future life" as the theme, and the creative display of the clothing brand.

It can be seen that the "creativity" trend will sweep through CHIC2009.

Do style: the "CHIC2009" creative design area ("style"): "Imagine" to open the sky, interactive unlimited CHIC2009 continuation of the past concept of innovative exhibition, and comply with the needs of the brand in the upgrading stage, focus on the "creativity" on the basis of the original "designer corridor", combined with the concept of "cultural creativity to enhance brand value", create the "creative design area", in order to focus more on the innovative ability, creative thinking and value connotation of Chinese clothing brand.

The "creative design area" will be located in the W2 Pavilion, adjacent to the overseas exhibition area, with an exhibition area of 3000 square meters. There will be more than 40 designers from more than 20 participating design institutes to display their creative ideas or works.

Shanghai World Trade mall will organize many famous designers and cutting-edge designers in its "ID designer brand integration shop" to become the "creative design area" as an integral part of the whole image, and become an important part of it.

Besides, the Shanghai Paris Fashion Design Institute will also participate in the exhibition.

Fashion magazine will also invite six or seven women's dress designers to dress up for the stars.

In addition to displaying the main brand in the women's wear exhibition area, designer brand will also display her "personal new creative brand" - "SHI.JIE" in the "creative design area".

The "creative design area" has also attracted the attention of some color institutions.

"Hangzhou wisdom hall" will bring a combination of fashion home and photography.

The appearance of some international institutions will also appear in this area: Brand, a well-known design institution in Korea, will be unveiled in Japan to display its latest product, such as the Japanese uniform center.

The theme of the creative design area is "I think, create / I" is a slogan.

From a narrow perspective, different design styles and different display styles can be integrated here. From a broad perspective, different countries, different regions and different cultures can exhibit together on this platform.

This is the best embodiment of CHIC's concept of "cross-border integration".

Adhering to the concept of deep service that CHIC has always advocated, the creative design area will separate the designer to introduce the region, and display the relevant information of the domestic high level designers in text, video and so on. The CHIC organizers emphasize that this is a free service provided by CHIC to designers. Therefore, designers who have not participated in the exhibition of the creative design area can carry out publicity and display as long as their qualifications are available.

Besides, during the exhibition, organizers will organize small fashion shows every afternoon.

A small walk for about half an hour can not only promote the exhibitors, but also enrich the exhibition activities and activate the atmosphere.

In order to cooperate with this activity, the organizers also printed a booklet with strong sense of design and introduced all the exhibitors in the form of illustrations.

The overall layout of the creative design area will take origami as the theme. Through the concept of space, in the relationship between the main entrance and the small exhibition area of the exhibition area, with the new animation media, some interviews, tidbits, beautiful scenes and fragments will be projected onto the large screen, or even on the ceiling and wall surface, and the static and fixed exhibition will be displayed in a static way to give people the concept of "never ending" new exhibition.

The organizers emphasize the concept of "interaction". The projection will be inductive. People can waving their hands in front of the wall and flip them.

In 2005, CHIC began to push the jewelry brand, and for the first time in the exhibition of women's wear, the 6 Pavilion, which has an exhibition area of 3000 square meters, was turned into a clothing store in 2005.

This is the first time that the apparel and apparel industry has joined hands on the platform of CHIC.

In 2009, CHIC's clothing exhibition area will be located in the W4 Pavilion, covering an area of 4000 square meters, attracting nearly 60 brands of more than 40 enterprises, of which 80% of the new brands for the first time.

The theme of the exhibition is: Yue (Mei Yu), covering categories including accessories, jewelry, hats, scarves, leather bags, shoes, household clothes and so on.

In addition to last year's women's brand, Bao Lan, Hongkong's shoes brand Mocha, Disneyland accessories for separate agents, home furnishing clothes for non print workshops, Jane Eyre (clothing based products) will be unveiled one by one.

The cool bode umbrella from Germany is Germany's best umbrella brand. It has a history of more than 100 years.

From Xiamen, Bao Ke Wu De brand is the largest booth in the exhibition area with an area of 144 square meters.

Small business card clips and leather bags made from seal skin imported from Denmark will attract the attention of fashion people.

Jewellery, Fernando, a better brand in China, will be here.

The exhibition will also hold high the banner of creativity and introduce a small "creative design area" in the exhibition area, with the theme of "future life".

As another service content and means provided by the CHIC sponsor, the region will collect and screen all the brands, absorb the concepts of the creative products of the exhibitors, the new thinking of the R & D department and so on, and carry out a "brand description" in the scene through the physical display.

In addition, there will also be a color painting performance of the coat hanger model, which will be painted by the students of the Textile Academy of fine arts.