Chong Fu Is Developing Quietly And Quietly.

In the recent years, the leather cities in the two cities of the "close combat" have been very busy.

Huang Rongfa, director of the office of the Management Committee of Chong Fu fur world, has said that the advantage of Chong Fu lies in the scale advantage of fur making. We only do what we are best at, leather shoes and fur clothing.

This kind of regional strategy similar to "horse racing" has successfully avoided the "leading brother" leather city and the rising star shoe industry leather city. From the 2009 China Chong Fu fur Expo, in March this year, 120 thousand of the 250 thousand Fox Skins sold by the international auction house were sold by Chong Fu's fur business, accounting for nearly half of the total turnover.

2009 China Chong Fu fur Expo fur fashion show

Trapped in the dark battle

In 2006, the leather industry began to "go underground".

In the two leather cities, the first floor shoes industry, the two floor bags, the third floor fur clothing, the same function settings and similar shop decoration style make it difficult to distinguish this pair of "twin brothers". According to the relevant news, the leather materials of 80% of the leather city are from the market, while the 60% of the city's leather traders come from.

One detail is that the outdoor billboards installed on both sides of the main road of Shanghai Hangzhou Expressway were priced up to 150 thousand yuan / block due to "dark warfare".

The two big leather brothers "pinch", and the dispute is good for supporting Fu Fu. Huang Rongfa said that Chong Fu's fur business started from supporting the leather clothing. "In the evening, the Chong fu man made fur accessories on the leather coat in the early morning and sold it to the market in the early morning with the motorbike, thus accumulating money and technology, and producing more than 1100 fur companies today."

According to relevant public information, there are nearly 1500 fur enterprises in Chong Fu town. In the past 2008, the gross output value of fur industry was 7 billion 400 million yuan, and fur turnover accounts for 20% of the world's total. In the area of Chong Fu, more than 4 of the enterprises in the area of fur and grass were used as the basis for settling their lives.

But Chong Fu is also suffering from the same kind of trouble. In the southern tip of the Bay Bridge, the threat from the "fur and fur city" is gradually formed after the opening of the cross sea bridge.

In addition, a similar leather market is being built by both Cao and ANN. Luo Yongliang, director of the Party committee of Chong Fu town, said that once the market is "cloned", the emergence of challengers is inevitable, which requires enterprises to change their thinking and seek breakthroughs.

The fur industry in Chong Fu area, in 2008, fur trade accounted for 20% of the world's total, more than 4 of the region's enterprises to the leather grass industry as the basis for settling down.

Luxury goods go to domestic civilian market

Before this year, Zhongzhong fur Co., Ltd., which focuses on D&G, Prada and other world brand OEM business, has shifted some of its business to the domestic market this year.

Hu Jianzhong, chairman of the company, recalls that "during the Spring Festival, he met a coal owner who flew to a shop to buy clothes for them. A fur coat of 10 thousand yuan was bought for 10 pieces."

This seems to be a signal for the transformation of enterprises. Before the financial crisis, foreign trade oriented fur of Chong Fu began to shift to the domestic market.

At the China Chong Fu fur Expo, which was launched the day before yesterday, Luo Yongliang said that Chong Fu fur is transforming from luxury consumer goods to popular fashion consumer goods.

Hu Jianzhong, vice chairman of Chong Fu fur trade association, said, is it very attractive to buy fur coat with the money to buy down jacket? Before that, Zhonghui fur made hundreds of thousands of fur coats and once became the vane of Chong Fu fur in the international luxury market.

Lu Rongkun, President of the Chong Fu fur trade association, said that a mink skin garment is priced at ten thousand or twenty thousand yuan, and it may sell forty thousand or fifty thousand yuan to the mall. Although the profit margin is large, it can not afford to spend much. But the general Rabbit clothing, the factory price only need hundreds of dollars, ordinary consumers can afford to buy, the market is big.

In 2008, sales of Zhonghui fur reached 220 million yuan, of which foreign trade share accounted for half of the total. Hu Jianzhong said that the share of foreign trade will definitely drop this year, but domestic sales are already increasing.

In Hu's plan, there will be 20 stores in the main cities this year. Of course, the price of fur clothing in major city stores will be much higher than that in Chung Fu stores.

Luo Yongliang said that when other industries were seeking transformation and upgrading, the fur industry of Chong Fu was writing a "transformation and downgrading" article. "Downgrading" is also a way of product structure adjustment. In the past, Chong Fu fur only took the high-end line, and was "walking on one leg". This financial storm made them learn to walk on two legs.

Adjustment of industrial structure in the Hangzhou Hangzhou economy

In fact, there is a raw leather market in Chong Fu. Although the annual turnover is about 2000000000, it can only meet some of the needs of fur enterprises in Chong Fu town. According to the insiders, many leather enterprises in China and the mainland still need to collect raw materials such as steel, iron and steel. If a large-scale raw leather market can be set up, the cost of leather enterprises will be greatly reduced, and the market will surely thrive.

One background is that Chong Fu, which has been incorporated into the urban economic circle, will strengthen the forward and backward links of regional industries, and help to enrich the industrial form of Fu Fu and even the whole industry.

Earlier, Fei Jianwen, Secretary of the municipal Party committee, said: "the urban economic circle has brought us opportunities to adjust the industrial structure by accepting the competitive industries of capital intensive and technology intensive manufacturing enterprises that have been brought back by the industry." at the same time, we should give full play to the advantages of the traditional characteristic industries such as woolen sweater, leather, home textile and other traditional industries, and expand and strengthen the existing special industries. "

Editor in chief: Du Jun