Problems In Beer Summer Night Promotion

Night activities have also been popular among the people. The government and the community hold "Wuhan summer" night cultural activities in various communities every year.

A beer was also popular in the summer evening, and launched promotional activities in a timely manner, and echoed with the snow and snow of snow beer.

The author has worked on the A night promotion campaign, and found many problems in the noisy scene when he visited the site.

But in promoting the scene, the author saw old, small, little father, mother-in-law, a lot of children running all over the place, in addition to the first few rows are sitting in sequence, the rear are placed at random, a spectator even put the chair in the middle, and others laugh and talk.

The noise and the frolic continued.

Asked the scene organizers, I learned that the promotion did not make a notice inside and outside the community, but the neighborhood committee said, many people are listening to the sound of sound is now catching up.

Therefore, the best way to do this should be to put up a notice poster in front of the community store and the entrance to the gate one day in advance.

The important thing is that outdoor activities must be popular, especially attracting the participation of target consumers.

The dress code of the scene personnel is also not unified, the regular promotion is like a grass head team.

On the wide screen is the culture of the A beer business and the promotional video of the Beijing Olympics.

Among them, the standard version of A beer business has been broadcast for more than 20 times, which is very offensive.

Today, the community promotion situation has been for many years, there is a mature process and a set of scene atmosphere design.

In the face of rectangular, square or irregular grounds, the promoters should adopt different display styles.

If there is no uniformity at the scene, the product brand will be greatly weakened.

In addition, in the process of media playing, we must follow the process, with primary and secondary points.

From the meaning of brand promotion, the background of enterprises to the brand culture, there should be a way to undertake before and after, or in a promotional film, through the presentation of the host and the leader of the enterprise, the audience can understand the theme of the evening.

At the same time, enterprises should inform in advance that there are entertainment activities such as drinking and drinking to attract the attention of the target audience.

According to the author's experience, probably for the sake of drinking, I asked a little girl at the scene.

But because manufacturers did not show this point, so that drinking points are useless.

Until the end of the season, A beer did not offer a few drinks.

The normal phenomenon should be that there are many consumers on the scene.

However, a little girl was seen at the scene of A beer, but she probably didn't know much about beer technology.

In addition, manufacturers do not actively propose to offer drinks, and consumers will not take the initiative to ask for a drink.

Beer on the spot was not given to drink, and the practical significance of the activity was lost by half.

In 2007, I was involved in the promotion of snow beer in summer. The drinking water was very lively. There were always seven or eight people there.

The residents asked to keep the sound post far away, but the locale staff thought that the projection cloth had been pulled out and the line had been changed, so the two sides had an argument.

No one saw the movie, but there were quite a lot of people on the side.

The author believes that before the start of activities, manufacturers can print some vouchers, because they are also required to distribute (or ask consumers to answer questions or to issue them at any time) at the scene. They can do a good job of publicizing the residents' buildings near the scene in advance, explaining the theme and time of activities, hoping to get the understanding of the residents and offer drinks to nearby residents.