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The Mystery Of "One Dime" Successful Promotion

2008/7/2 17:24:00 41819

The profit of a dime may not be able to impress consumers or even be worth mentioning. But the "dime" promotion method that I encountered occasionally not only made shopkeepers prosperous, but also made customers praise the shopkeeper well, rather queuing up to take care of his business. What is the mystery of this?

Behind the simple phenomenon is still the profound promotion principle, which has great enlightenment significance for the terminal promotion now.

There are several bean products stalls in a vegetable market, but A shopkeepers always have a hot business. They prefer to wait in line to buy the same thing in the next store.

Is the price of A shop much cheaper than that of the next store?

No, you have to ask him that the price is the same as that of others, and the quality of the products sold is much better than that of others.

No, the quality is almost the same. Many things are estimated to be in the same place with others.

What's more, small businesses can't have such a big profit.

There was only one very simple reason: the shopkeeper would take a little extra money, no matter what his customer bought.

For example, a customer asks for tofu, which is 1 yuan a kilogram and pick up a piece of bean curd. He put tofu on the electronic scale, which shows 1.7 yuan, and he will say, "take 1.6 yuan."

With this little dime, he gained the trust of customers and made his business more and more popular.

Why does a seemingly simple "dime promotion" produce such a strong promotional effect?

Let's analyze the key factors of this promotion: 1. The quality of promotional products can not be discounted. The quality of the tofu is guaranteed, at least equal to the competitors, rather than inferior.

If the quality of tofu is not good, it will be cheaper for customers to do it once again, and next time they will not buy it again.

Inspiration: product promotion must also be of high quality. Consumers nowadays tend to be rational. They have the ability to distinguish product quality. If we reduce the cost by way of reducing product quality in order to promote sales, we will not get the recognition of consumers.

For example, the sale of a porcelain product on New Year's day has been reduced to 18 yuan from the previous 30 yuan, but these products are not the original products that are sold for 30 yuan, but the inferior ones with rough surface or unsuitable shapes. This is the handling of inferior products in the name of promotion. Consumers originally thought they had bought cheap products, and the result was that they had no regrets about the promotion activities of the manufacturers.

Therefore, products in reducing prices, discounts and other promotional activities to reduce the weight of products and reduce the quality of products are very undesirable ways.

2, promotional products, gifts to let consumers see the value of real tofu is measured by weighing the electronic scales, so that consumers can clearly judge the true value of products, there is no "moisture."

Many vegetable sellers like to use the steelyard, because it is easy for them to play with some slippery ones when they are called.

Customers can feel relieved by the fact that the unit price, weight and amount of the electronic scale are clearly displayed.

Enlightenment: good quality does not mean that consumers can agree that consumers must be seen as a real recognition of this quality.

That's why many products have to sell and sell.

If it is a well-known brand, its brand is also a symbol of quality. If it is not the brand that consumers are familiar with, it should give consumers the chance to try your products.

Cosmetics sales will be free to customers. Food will be prepared for consumers to taste.

Therefore, it is necessary to prepare some free samples for promotion.

If it is a promotional product or a gift, it is necessary for the consumer to understand what the suit and the gift are. What is your gift to the consumer is not just to be invisible in the box, but to know clearly what kind of product and what kind of giveaway it is before the consumer can buy.