How To Persuade Our Customers To Accept Our High Price Products

In negotiating with others, there is a great deal of knowledge about how to persuade your client to accept your suggestions or opinions.

Especially in price negotiations.

Some skills and strategies are introduced as follows:

1. in the negotiation process, try to enumerate the core advantages of some products, and talk about some characteristics which are slightly higher than their counterparts, and try to avoid some popular functions.

2. at the right time, you can compare with the products that are lower than your own price. You can consider from the following aspects: 1) the usage of the customers (of course, you must know your customers and your competitors' usage very well, know your own knowledge) 2) list some of our customers' reactions to the same project and show their products and prices at the same time.

3. list the highly professional comments of our experts, academics, or prestigious staff on our products when attending a variety of conferences or expositions.

4. list some honorary certificates or trophies awarded by some companies.

Next is a telephone negotiation exercise.

A: is it a certain company?

I'll look for Mr. B.

B: Oh, Hello!

May I ask you?

A: I would like to consult the quotation of your software. We'd like to set up a set of inspection software.

B: our offer is 98800 yuan.

A: so expensive?

Is there a mistake?

We are epidemic prevention stations, not famous enterprises.

(please be very proud).

B: our quotation is based on the following situations: 1 considering the quality of our products, we have developed this software for 5 years, and we have worked with several user units throughout the country.

Collate the opinions and suggestions of the whole country and integrate them into our software.

Therefore, the universality, practicability and stability of our software are guaranteed.

In addition, our inspection software can produce inspection records. This is the first case in our national counterparts.

Please visit.

A: This is too expensive!

You see, people in Chengdu only sell 50 thousand yuan.

If you are sincere, you can make it cheaper.

Chief B:A, when you talk about software in Chengdu, let me list the advantages and disadvantages of our software with Chengdu. Let's first talk about Chengdu. They have very complete functional modules, including inspection, physical examination, management, charging, leading inquiries, etc., but the purpose of their software is to make software complete but not deep.

And our aim is to make the software extensive and deep. To test this piece, their software requires large amount of data input and manual calculation. The function that he implements is just printing, but when we look at us, we only need to input a small amount of raw data, and the calculation and inspection records are all completed by the computer.

This is convenient and fast. Besides, our software also has the functions of leading inquiry and management.

Our software is also improving in terms of instrumentation and documentation.

Further upgrading.

A: No, it's too expensive.

(attitude is still tough)

B: you see, A chief is like this. We buy software not only to buy the function of software, but also the after-sale service of software. As engineering software, he has many different places from general purpose software.

So his after-sale service is very important.

We promise you that during the contract period, we will upgrade the software free, free training, free installation and debugging. You know, we are doing the national market, and the cost is high during the period, which is also free to you.

In addition, A chief of our customers also have customers like you who say that our software is more expensive, but since they have gone to our software, they no longer complain, because they have met their requirements and even exceeded their expectations.

Why?

Because our goal is to balance the gap between customer value and product price by using high quality products and high quality after-sales service, so as to make our customers feel that the value generated by our products is comparable to the price paid for this product.

Our customers reflect that the application of our software will also help them greatly through laboratory accreditation.

A: that's true.

Can you make it a little cheaper?

(Note: the attitude has eased a little).

B: limited A section chief.

You see, our software quality is here. Our software is really good (I'm not bragging).

In October 21st, we participated in the first Health Expo in Shanghai, held in Shanghai. There were many colleagues, experts and scholars at the meeting.

One of the inspection experts, he is very good at testing, computer and software. He developed software for 6 years and inspected the market of the whole country. When he saw our software presentation and demonstration, he said on the spot, "your company and Shenzhen software are leading."

This is what experts think of our software.

We have won many awards in various exhibitions.

The gold medal of inspection quality and the award of OA management Silver Award.

A: Oh, that's true.

It seems that your software has some advantages.

Then you come to an engineer to see our situation, we are ready to go to your system.

(notice that he has compromised).

So far, through the above rounds of negotiations and strategic arrangements, our high price has been accepted by our customers, and our goal has been achieved.