Examples To Explain How To Maintain The Feelings Of Customers.

This case is a single business I made 2 years ago. Now the client and I have a tacit understanding of cooperation.

This customer is an American, a French descendant, and has many auto parts stores in the United States, just like our domestic supermarket chains.

The first time we met was at the exhibition in Las Vegas. At that time, I was very impressed with him. I felt that he was very mean. The price of the product should be 3 points after the decimal point. His order was very large. He just said that he would make about about 40000000 RMB products every year, and gave the target price (very low, very low and unacceptable!). In the spirit of not offending the business ethics of the guests, I generally agreed with his price on the surface (in fact, if I provided him with parallel products, I could earn 1 points).

I didn't contact him first from the exhibition. Such a big order needs to be calm. Whoever jumps first will be at a disadvantage.

After more than 1 months, perhaps after comparing several suppliers in China, he felt that my price still had an advantage. He sent me an email, hoping to cooperate and make a trial list.

At this time, I think most people will be very excited, and immediately agreed to send samples to the proofing.

I didn't directly agree to kill this big fish.

I started playing Taiji with him.

In reply to his email, I did not mention cooperation, but I made a detailed analysis of the quality level and the domestic price level of the product, and made some comments on the quality level of his price. I also pointed out that the product is lower than the price, but I will not undertake the quality dispute arising from it.

About more than 20 days later (I was also worried that he would scare away). He came to the mail and said that he was satisfied with everything I said, because he was just starting to make the product, and the price was the target price he had specified after listening to others. I hope I can offer a good quality but a favorable price for his target price.

At this time, we should not be implicitly and directly get the low price, so I directly gave the lowest price of the same quality in the industry, and my profit was only 3 points.

After the price had been reported, he had no news. I sent him an email for half a month. It was just a symbolic greeting without revealing urgent meaning.

After sending 3 emails, he finally got the news that he had undergone surgery for kidney stones and said that he would try to make 1 whole cabinets.

The next thing is to go step by step.

Here I want to point out that there is no fixed format and routine for foreign trade. It is an accumulation process of experience. If I have no experience, I will not dare to agree to his price. He will not contact me on his own initiative, nor will I give the most reasonable price directly.

In fact, many times our foreign trade people should have many kinds of information. You should not only send e-mail, contact customers, talk about price terms, but you should also be a good purchaser, price costing clerk, passionate lobbyist.

We should not only deal with foreigners, but also deal with competitors in your country. We need to know more about the same industry and know what the advantages of our products are.

In fact, I know that most of the people here are beginners. Graduates who have just entered the industry have little experience, do not know how to start, do not know how to contact customers, find the target market and so on.

What I want to tell you is to set your mind and accumulate experience.

In fact, college students are much more advanced and smart than I learned at that time.

It is the lack of experience, and the foreign trade personnel must be a comprehensive talent with comprehensive knowledge of products.

Try to cheer up.

So I would like to advise some people not to jump job frequently and jump to the same product industry. As long as you make a product, you are the elite of foreign trade.