Relevant Provisions On The Examination And Approval Of Advertising Business Activities Of Advertising Agencies

關于廣告經營單位廣告經營活動審批的有關規定 廣告業在我國是自改革開放以來發展起來的一門新興起來的產業，屬于知識密集、技術密集、人才密集的高新技術產業，是我國第三產業的重要組成部分，其發展水平是一個國家或地區市場經濟發育程度、科技進步水平、綜合經濟實力和社會文化質量的重要反映，因此，國家工商局對廣告經營單位制定了相應的資質標準，這些資質標準是對擬從事廣告活動的企業和個人的基本資格要求，是廣告管理機關對廣告經營單位進行廣告經營審批登記的重要依具，也是對廣告經營活動進行日常檢查的重要內容，廣告經營單位在辦理執照之前，需經廣告管理機關進行照前審批，廣告經營資格審批包括五大方面： 一、廣告經營主體 １、廣告經營主體資格審批： (1)是指企業注冊登記前的前置性審批，各類廣告企業從事廣 The business activities need to be approved by the advertising qualification before they can apply for business registration. "2" refers to the market access permission before the advertising agencies enter the advertising market, that is, after they receive the advertising business license, they can engage in advertising activities. (3) all kinds of activities need to be approved by advertising business temporarily within a year or so, and the temporary advertising business license can be obtained before engaging in advertising activities. The examination and approval of advertising content and advertising release form; 1, tobacco products and liquor products, strong spirits; 2 yuan of outdoor advertisements; 3 of them; 4) special products such as food, medicine, medical services, etc. 2, the qualification of advertising operators and the examination and approval basis of advertising business activities: (1) People's Republic of China's advertising law; (2) the "advertising management regulations" and "implementation rules"; (3) the qualification standards of advertising operators, advertising publishers and the norms of advertising management; 4) temporary advertising management; and 5 other advertising management laws, regulations, single regulations, normative documents and local laws and regulations. Food, cosmetics, printing, real estate advertising management methods; 3, advertising examination and approval procedures: the advertising examination and approval work is generally composed of four links, namely, acceptance, examination, approval and approval, and the procedures are all in line with the conditions for examination and approval; the approval process is generally completed within 7 working days, and the application for change and cancellation procedures are completed within 3 working days. (1) acceptance: the receiver is responsible for the regulations, policy interpretation, consultation documents, and certification materials. Such as: drugs, (2) review: verify the conditions and make suggestions; (3) review: the director shall check and approve the examination opinions after review. (4) the scope of examination and approval of advertising agencies and advertising activities: all kinds of advertising enterprises registered by the trade and Industry Bureau; all kinds of public institutions registered by the trade and Industry Bureau; the first instance of Sino foreign joint venture cooperative advertising projects and the establishment of their branches; outdoor advertising; (5)辦理廣告經營審批的基本條件，及應提交的文件： ①內資廣告企業，其中綜合服務型廣告公司指設計、制作、發布各類戶外廣告、代理電視、報紙、雜志、廣播廣告，產品樣本設計、印制、企業ＣＩ策劃，即有為實現企業一條龍營銷企劃的能力； 資質標準： 具有與廣告相適應的市場調查、廣告創意、廣告制作、媒體實施、廣告效果測定、企業形象策劃和市場營銷策劃能力的從業人員10人以上，必須大專以上學歷，其中廣告專業畢業生或藝術院校美術裝璜專業畢業生2人以上或大學本科畢業生3人以上； ②注冊資本不少于60萬元，其中購置的廣告制作、編輯、射錄像設備要占注冊資本的60％以上； ③經營場地總面積不少于100平方米； ④建立與廣告經營范圍相適應的媒介部、制作部、業務部、策劃部等經營機構，并在領取廣告許可證10日內將機構 The establishment and staffing situation are reported to the advertising management authorities for record, and the four management systems, such as advertising acceptance registration, advertising contracts, advertising content files, advertising agencies, censors and so on, have been put into practice. In the 15 days after receiving the advertising business license, two copies of the above systems have been submitted to the advertising examination and approval authority for record; 2 full-time advertising examiners, who have been trained by the advertising censorship organ for short-term training and registered with the advertising examiners, can be employed. The standard of qualifications for the production and distribution of advertising companies is: the production and distribution of the products, the design, production and distribution of all kinds of outdoor advertising products, the design of samples, the printing and giving of gifts, the ability to produce and publish outdoor advertisements, and the advanced advertising media. 資質標準： (1)具有與廣告經營范圍相適應的市場調查，廣告創意、廣告制作、戶外廣告媒體發布，廣告效果測定能力的從業人員8人以上，必須大專以上學歷，其中廣告專業畢業生或藝術院校美術裝璜專業畢業生1人以上或大學本科畢業生2人以上； (2)注冊資本不少于30萬元，其中購置廣告制作設備，媒體的建設費用要占注冊資本的40％以上； (3)經營場地的總面積不得少于50平方米； (4)建立與廣告經營范圍相適應的媒介部、制作部、業務部、策劃部等經營機構，并在領取廣告經營許可證10日內將機構設置人員配備情況報廣告審批機關備案； (5)建立廣告承接登記、廣告合同、廣告內容檔案、廣告審查員等四項經營管理制度，并在領取廣告經營許可證15日內將上述制度一式二份報廣告審批機關備案； (6)有專職廣告審查員1人，經廣告審查機關短期培訓， After the registration and issuance of the advertising examiner's certificate, it can be promoted to work; and 7, after obtaining the business license of an enterprise legal person, the advertising license must be handled at the same time, and no advertising business license shall be allowed to operate the advertising business. 二、中外合資合作型廣告企業 設立外方投資廣告企業除符合有關法律法規規定的條件外，還應具備以下條件： １、合營各方必須是具有一定規模的以廣告業務為主的企業法人； ２、能夠引進國際的先進技術和設備； ３、具有市場調查、廣告策劃和廣告效果測定的能力； ４、能夠在廣告策劃、創意、設計制作和經營管理等方面培訓中國職員； ５、注冊資本不低于30萬美元，申請設立分支機構的外方投資廣告企業應具備以下基本條件： (1)注冊資本全部繳清； (2)年營業額不低于2000萬元人民幣； (3)分支機構所在地需有三個以上相對固定的廣告客戶，申請設立外方投資企業由中方合營者按規定程序向國家工商局報送下列文件： (1)申請設立外方投資廣告企業的報告； (2)中方合營者所屬主管部門的批準文件； (3)設立外商投資廣告企 (4) the feasibility study report compiled by the joint venture parties; (5) the registration certificate of the parties to the joint venture; the letter of credit of the parties to the joint venture (6); the main production equipment, technology and the original certificate adopted by the company; (8) the notice management system; and the preliminary examination opinion of the local administration for Industry and Commerce (9). Three. News media units have the qualification standards for advertising business: the TV stations, radio stations, newspapers, magazines or editorial departments that advertise advertisements by television media, newspapers, radio, magazines and other news media: 1, mass media with direct advertising; 2, managers with suitable advertising scope, more than 3 technical personnel, undergraduate degree or above, including 1 people who have obtained professional qualification certificates for advertising, 3, business premises not less than 20 square meters, 4, full-time and part-time advertising examiners, 5, full-time financial personnel, 6, and advertising management system. Four, advertising limited liability company to apply for registration required to submit documents and certificates. 1, the relevant documents approved by the enterprise registration authority, 2, advertising business application, 3, project feasibility study report, 4, list of employees, photocopy of graduation certificate, 5, equipment list, purchase of equipment invoice or rental agreement of equipment. Five, advertising limited liability company to apply for change registration documents and documents required. 1, application for change of examination and approval by the enterprise registration authority, 2, business license, advertising license, 3, other documents and documents to be submitted when applying for change registration, six, handle the registration procedures of advertising limited liability company: 1, submit all the documents and documents examined by the enterprise registration authority, 2, the business scope approved by the advertising management agency, and 3, the enterprise registration authority, issue the enterprise legal person business license; 4 and advertising management agency issue the advertising business license. Grave