The Advent Of The Enterprise'S Comprehensive Information Age -- Integration Creates Value And Integration Generates Intelligence (7)

The construction of enterprise informatization must be carried out step by step and in order, and enterprises have full choice. Start from the processes that need informatization most, such as financial management, marketing management, or personnel management. But the principle based on a single database must be clear from the beginning. When more and more complete business processes are automated, we will have 360 ° comprehensive information on all management objects (such as customers, supply chains, employees, etc.). On the contrary, if each link has its own database, we can only get information fragments in the end. Achieving a complete business process is an important measure of the basic success of enterprise informatization. When analyzing their own enterprises, as long as there are business processes disconnected, as long as manual intervention is needed, it must be filled with further information construction. Oracle is committed to helping enterprises bridge all digital gaps. More importantly, these business processes are completed based on a single enterprise information database. Business Intelligence and Enterprise Strategy Management Helping enterprise management to acquire business intelligence and assist enterprise decision-making is one of the fundamental motivations of enterprise informatization construction. In the era of lack of information, management relies more on personal experience and intelligence to manage and make decisions. We are not against the decisions of senior managers. On the contrary, accurate business intelligence will help them avoid being influenced by current fashion, fad or wrong impression, and truly realize "management according to facts". Therefore, "business intelligence and enterprise strategy management" should be a clear goal at the beginning of enterprise informatization. Under this goal, there are several key points: 　　 1. Any reliable application suite must integrate analytical business intelligence functions, and enterprises need 360 ° intelligence rather than local information. 　　 2. Open data warehouse is the cradle of business intelligence. Open data warehouse technology can naturally obtain data from application systems, and on the other hand, it does not refuse to obtain supplementary information from other data sources. In fact, when enterprises make plans, a lot of market information does not come from their own application systems, but from the outside. Therefore, the openness of data warehouse is very important. 　　 3. Individualized display of intelligence directly meets the information needs of every manager. The most fascinating feature of the network is that it is all inclusive; However, the most frustrating thing about it is to find a needle in a haystack and get half the result with twice the effort. At this time, if there is a tool that can classify the vast network resources in the most orderly and efficient way, and can actively collect all kinds of information or provide various functions for users according to their different needs and preferences, the above problems will certainly be solved. On January 16 this year, Oracle was at the AppsWorld exhibition in Amsterdam. One part of its e-commerce suite, called "Daily Business Close", shines brightly. It allows senior management to view the actual operating conditions and settlement information of key businesses every day, including performance indicators, financial ratios, profit and loss summaries, and other indicators collected by enterprises in all application modules. This information can be used for industry, geographical distribution, sector or product analysis. All this information needs to be displayed through a pre embedded Enterprise Portal interface to become a management dashboard for enterprise managers. Of course, customers can also browse online daily newspapers through it. It is by no means easy to help enterprises achieve true "business daily settlement". It requires your management system to have the following technical conditions: a unified data model, a global centralized data center, based on open rather than private technology, the system is easy to configure, and supports the web. As the foundation of e-commerce application suite, Oracle Information Architecture can integrate data from multiple sources and provide intelligence through enterprise portal. A unified data model is a key component of this information architecture. Therefore, for example, both financial applications and marketing applications will be able to access the same information, which enables "business daily settlement" to access information across business regions. Some Supplementary Suggestions on the Informatization Construction of Chinese Enterprises In addition to the above several important issues, based on the experience and lessons we have learned in helping domestic enterprises to build informatization for more than ten years, we put forward several suggestions that deserve attention: 　　 1. Once again, a high starting point of strategic planning is crucial to the informatization construction of Chinese enterprises. 　　 2. For this long-term cause, we should carry out it with a calm mind. This ordinary heart is more reflected in patience and perseverance. Not be moved by temporary setbacks, not be satisfied with the results of a small stage, keep moving forward under the guidance of strategic planning, and promote the continuous development of informatization. 　　 3. The determination of leaders can eliminate any setbacks and difficulties! 　　 4. Education and renewal of ideas. What kind of ideas lead to what kind of information construction results. The same software, but different implementation results, this phenomenon is very common. Educational means are also developing constantly. Recently, a new educational platform (iLearning) has promoted the change of educational mode. It can provide a convenient, economical and Internet based learning environment for anyone, at any time and anywhere. Enterprises can use it to provide employees, customers and business partners with consistent, global learning, help them update their ideas, and thus maximize your business scope. 　　 5. Informatization is the enterprise as a whole, not the cause of a few people. It is very important to strengthen communication between departments and involve all staff.