Promotion Of High-Grade Silk Logo Is Imperative.
"We must continue to adhere to the principle of service, continuously improve the service level, service quality and service efficiency, and strive to play a greater role in maintaining the stable development of China's cocoon and silk industry." Qian Youqing, Secretary General of the China Silk Association, said.
In 2009, the China Silk Association will actively strive for the national policy for the industry in response to the financial crisis. It will create a more favorable development space for the cocoon and silk industry through organizing the "2009 China International Silk forum", vigorously promoting industry standardization, and especially promoting the high-grade silk logo.
In the 2009 work focus listed by the China Silk Association, I see that "vigorously promoting industry standardization" has become an important content. "Accelerate the completion of the national standard of" synthetic fiber silk fabric (green silk) "national standard and" raw silk electronic testing method "and other 10 industry standard revision tasks, as well as strengthening the approval of the issued" raw silk "," raw silk test method "and the approved national" silk quilt "and other national standards, is the highlight of this year's Association to promote the construction of industry standards. Qian Youqing said.
At present, automatic silk reeling machine has been widely applied in silk reeling industry. Up to now, there is no standard training material for automatic reeling machine, especially for the shortage of professional and technical personnel in the new Silk Reeling Enterprises in the central and western regions. We should strengthen technical training and improve the skills and overall quality of workers.
"In the course of specific operation, the association will organize relevant technical experts in the silk reeling industry to formulate technical standards and specifications for automatic reeling machines, such as technical operation rules, competition rules, know how and so on, and compile training materials for automatic reeling machines. According to the differences of specialized technical talents in different places, it will organize technical training at different levels, and take the lead in carrying out automatic reeling machine operation competition for enterprises and regions with qualified conditions, so as to accumulate experience and prepare for the next national competition." Qian Youqing said.
It is understood that the China Silk Association will continue to do well in the work of high-grade silk marking. As for how to improve the internal quality of high-grade silk signs, Qian Youqing believes that high-grade silk logo is not a single brand of enterprises, but a public brand of the silk industry. It is a demonstration of the overall image of China's silk industry. This requires the entire silk industry to use high-grade silk logo as the leader, forming the brand cluster, new technology cluster and new product cluster of China's cocoon and silk industry, playing an exemplary and leading role in promoting the development of the industry.
Therefore, we should vigorously publicize high-grade silk signs in various ways, enhance the market visibility and influence of the logo, and reshape the new image of Chinese silk. We should pay attention to the technical innovation of the marking products, apply the most advanced technology and technology to the production of the logo products, and form a batch of new technology and new products that can drive the development of the industry. We should strengthen the research on logo design and fashion trend, cultivate and develop our own silk brand, and create international silk brand.
Qian Youqing said that since the official promotion and use of high-grade silk signs in 2004, 24 silk products enterprises which have better product quality, brand awareness and higher market share and can represent the industry level have been granted the right to use the logo. Among them, 6 real silk products have been rated as "Chinese famous brands". 3 enterprises have obtained the franchise qualification of the Beijing Olympic Games in 2008, and 1 trade marks have won the title of "China well known trademark". The high grade silk logo is taking on the important task of promoting the development of Chinese silk brand.
Editor in chief: Xu Qiyun
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