Forgotten Nuggets Market For Children'S Shoes
At present, there are about 230 million children in China aged 3-12. About 30 million of the newborns are born each year. According to the urbanization ratio of 45% at this stage, the population of urban children in this age group reaches 100 million. This means that if the children consume 4 pairs of shoes per year and the average price of each pair is 40 yuan, the market will be more than about 20000000000.
Such huge profit margins, however, in China. Children's shoes Market What is the situation? Main force brand Really? Which one? brand Is the scene even broader? With a series of questions, we conduct market research and visit. The general feeling is: China Children's shoes The retail market is still in its infancy, and the overall senses are scattered, chaotic, miscellaneous, and poor.
散：銷售渠道零散；
亂：缺乏必要的市場(chǎng)規(guī)范；
雜：沒(méi)有專業(yè)的、自主的零售體系；
差：造型落后、質(zhì)量差、服務(wù)差。
In the face of such a market situation, why did the brand enter China?
迪樂(lè)尼總部負(fù)責(zé)人說(shuō)：
First of all, at present, domestic Retail of children's shoes Business is mainly small vendors, lack of capital and talent strength, no long-term planning, no concept of brand marketing and service marketing, mostly in the stage of survival. And from the global point of view, he looks at the Chinese market, formulates feasible and successful marketing mode and consummate systematic service. So far, no product in the Chinese market can surpass the international brand of "Di Le Ni" in terms of quality, style, service and management.
Secondly, customers are generally dissatisfied with the general individual retailers on the street, eager for professional and guidance services, especially young parents of the new generation. Children's shoes Products and their retail system are very dissatisfied. They urgently hope that international professional children's shoe marketing enterprises will intervene and yearn for specialized and large-scale children's shoe store consumption. The desire for brand consumption has become a common practice. Diloni is aiming at this situation to promote safety, comfort, fashion and beauty. Green environmental protection The children's shoes are especially suitable for children and their parents' dual aesthetic psychology, the music brand and the children's shoes collocation instructing and helping young parents.
Finally, if there is no hard brand, strong publicity and unified coordination, as a dealer in the front line, it is difficult for him to resist the rapidly changing market risk. And the company has the six advantages of internationalization, simplification of business, frequent promotion, distribution network, standardized management and minimum risk.
Moreover, the company has launched its brand promotion in China's most influential CCTV, provincial TV, newspapers, magazines and major websites. It has rapidly increased its brand awareness, stimulated terminal consumption and won the market for children's shoes. What we consider most is to let the franchisee really get: enjoy the fun of wealth.
Editor in chief: Xu Qiyun
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