Chengdu'S National Shoe Store Is Everywhere.

The store will be built and will gradually be deployed in the first tier cities of Beijing and Shanghai in the future.

Recently, the export of "made in Chengdu" shoes has been greatly impacted. For this reason, the Wuhou District women's shoes city, which is jointly sponsored by the government and the Chengdu shoe enterprises, is the city of Wuhou District.

The promotion plan began yesterday, except for Chengdu, Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Xi'an and Wuhan.

The image shows the franchised store, completely changing the image of Chengdu women's shoes in the past, "producing shoes and nameless shoes".

Affected, domestic shoe industry is urgent, coastal area shoe enterprises export reduction, financing difficulties.

Similarly, Chengdu footwear enterprises, the Chinese women's shoes city, dropped 70% this month compared with the same period last year. "The original month is the peak of orders, but the result is now a sharp decline."

Peng Jun, director of industrial operation center of capital city, said that the export of shoes made in Chengdu was blocked and there was no market for domestic sales.

The shoe industry in Chengdu seems to be undergoing a life and death change.

Faced with such a severe living environment, how to build domestic platforms and expand domestic sales channels has become a pressing matter of the moment for Chengdu shoe enterprises to go against the trend and look for new profit growth points.

According to Chengdu customs statistics, since the global financial crisis, since December last year, the size of Sichuan's export shoes has declined sharply, but export prices have risen significantly.

3 million 350 thousand pairs, worth 51 million 690 thousand US dollars, fell 13.2% and 63.6% respectively.

"There is no sign of warming."

The reason for the fall in export volume is the rising cost of shoemaking and the adjustment of export tax rebate policy.

Peng Jun said that the footwear industry in Chengdu, which has a history of shoe industry for 20 years, is famous both at home and abroad.

But for a long time, most shoe companies in Chengdu have been exporting heavy goods and OEM brands, creating the market situation of "shoe making and nameless shoes" of Chengdu footwear industry.

Now facing the "intestinal obstruction" in the export market, insiders pointed out that the footwear industry in Chengdu must be "both inside and outside", and both domestic and export markets should build up the brand to form the core competitiveness.

The "capital city chain store" is a unified symbol. It sets up an image display store in the first tier cities nationwide, and displays and sells "Chengdu made" women's shoes in the form of factory direct sales.

At the same time, entering the chain store brand takes the last elimination system, urges the enterprise to seek the technology, the quality, the style promotion, speeds up the brand renewal dynamics.

Capital

It is expected that 10-15 famous chain stores will be built and put into operation during the year.

According to the plan, the area of each famous chain store is 500 to 800 square meters, and there will be 10 to 15 enterprises.

In the future, "the capital of Chinese women's shoes"

"Will be opened in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Xi'an, Wuhan and other representative cities throughout the country," Chengdu made "women shoes to the whole country.

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