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Zhejiang Shoe Boss Builds Up Online Shopping Mall In Full Swing

2008/12/30 0:00:00 70

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"This phone was seen in the telephone world store a few days ago, and I liked it very much, but the price talked about 3600 yuan and I couldn't talk anymore.

Come back online and find out the world of telephone.

Network mall

It costs only 2500 yuan. "

Xiao Liu, who works at a IT company in Hangzhou, shows off her new mobile phone in her office, and the invoice is fully guaranteed and delivered to the door.

It's not unusual to open a small shop on the Internet. Now, some brand enterprises have begun to build up a "small shop".

Network mall

"You don't need to take the floor, you don't need to build a building, you don't need to buy Steel cement, and you have your own mall, which is much cheaper than building a building on the ground.

　　來自淘寶網(wǎng)的數(shù)據(jù)，2007年網(wǎng)上交易總成交額比前一年上升了156%，2008年上半年比2007年同期上升了263%。今年7月份至10月底，省內(nèi)新增誠信通會員已超過10000家。從不懂網(wǎng)絡(luò)，到網(wǎng)絡(luò)上搶地盤，浙江老板這個“冬天”忙著造“商城”。

3個月抵上5家專賣店

The world headquarters of the telephone world, the keyboard of the Ministry of commerce is coming up one after another.

"Temporarily moved in, this team has just been established."

　　在一份內(nèi)部資料上記者看到，前三季度話機世界銷量增長約24%，利潤增長12%，在今年來說已經(jīng)是不錯的成績，但當(dāng)家人趙伯祥卻看得更遠，準(zhǔn)備過“長冬”：調(diào)整門店位置，省外擴張停止，搶占網(wǎng)絡(luò)市場，做內(nèi)功，把服務(wù)體系做細做全以支撐市場好轉(zhuǎn)后的大規(guī)模擴張。“國內(nèi)外形勢都不好，出口型工廠紛紛倒閉，經(jīng)營成本不斷上升。但是我們認為開源始終是根本，市場始終有機會。經(jīng)營環(huán)境在變，我們也要變，而且要變得快，才能快魚吃慢魚。”

3 months ago, the electronic mall in the world began to open to the outside world. Because the price was much cheaper than that of the stores, some special models even had only half of the market price.

In the past, in order to seize a good place in the good location, the telephone world development department often sent someone to watch the paved landlord's doorstep, and rushed in with the contract as soon as the time arrived.

To Zhao Boxiang's delight, the Internet simply doesn't have to work so hard to compete for the site, and there are few brands of licensed mobile phone shops on the Internet.

"Now the amount of online shopping is equivalent to 5 physical stores, but the cost is much lower than that of offline stores.

And orders are from all over the world.

Zhao Boxiang was surprised to find that many of the customers on the Internet came from the Midwest and northern cities. If they were to expand their stores at present, 2 or 5 years would be possible to deploy them to the northwest cities.

High profit, low cost, no time and space limit, many benefits attract manufacturers and terminal trading enterprises to set foot in Internet sales.

In August, AOKANG's online shopping mall was officially opened. Now it is developing at a rate of more than 100% per month. "It is estimated that the annual sales volume will be around 4 million yuan, which is equivalent to a large store with very good efficiency, but the profit is at least 3 times more than that of a physical store."

Wang Zhentao, chairman of AOKANG group, said.

“自己開車”更有話語權(quán)

Haier, BELLE, AOKANG and other brand stores entered Taobao stores a few years ago. This year, they have expanded their efforts to occupy the Internet market.

Haier mall, AOKANG online shopping mall, telephone world network mall, BELLE's Amoy shopping mall...

網(wǎng)絡(luò)消費已不再局限于淘寶、易趣上的小店，各類品種更多、售后服務(wù)更有保障的網(wǎng)絡(luò)商城眨眼間在網(wǎng)絡(luò)空間拔地而起。海爾商城今年已經(jīng)更新到了第二代——海爾新商城。早在2年前，話機世界就有了做網(wǎng)絡(luò)商城的想法，但由于當(dāng)時實體店發(fā)展速度太快，一直沒顧過來。今年，網(wǎng)絡(luò)商城成了趙伯祥未來幾年發(fā)展的重點。趙伯祥說，他們將會把各種手機配件、電子產(chǎn)品等一起整合進來，包括跟手機有關(guān)的行業(yè)咨詢及服務(wù)。

AOKANG began to set foot in Internet marketing in 2006, and set up a network store on Taobao and eBay.

For this adjustment, the people concerned of AOKANG have made an analogy, like riding a car to the destination, riding a car, fate in the hands of others, driving, and fate in their own hands.

Despite the fact that it has invested heavily in building online shopping centers, in the long run, especially in the context of the overall efficiency of the industry and the rising cost of traditional marketing mode, the effectiveness of the online shopping mall is good.

會不會影響實體店

"I have always had a whimsy. Customers do not have to go out of their homes. Just click the mouse on their own computer and choose their favorite products from thousands of products. After the customization is finished, we deliver the door."

Wang Zhentao said that today, this goal seems to be one step closer. In the AOKANG online shopping mall, people can buy AOKANG group's five brands, nearly 1000 kinds of shoes.

　　奧康在全國各地有自己較為完善的銷售渠道，線下的實體店如今又多了新價值：成了一個個小的配送中心。消費者在網(wǎng)上訂貨后，奧康將訂單直接分配給離消費者最近的實體店，最快配送到顧客手中。在一條街上密集地開四五家專賣店，曾經(jīng)是趙伯祥的秘密武器。但隨著“網(wǎng)絡(luò)商城”的加入，他的思路發(fā)生了90度轉(zhuǎn)彎：線下門點盡量鋪開，覆蓋整個杭州，方便與線上商城互動。

The same thing, the price is cheaper, will network marketing impact traditional channels?

This problem has also plagued many enterprises.

AOKANG

Group leaders said that, in the short term, there may be some impact, but with the market segmentation, consumer segmentation, product structure improvement and variety continue to enrich, this impact will gradually disappear, but on the contrary will also form a complementary.

But Zhao Boxiang feels that it is inevitable to divert some of the store consumers, but the online shopping mall can be used in all corners of the country at the fastest speed. "At present, the growth of Internet consumers in the eastern part of the western region is very fast, and the overall sales have been growing."

Editor: vivi