Lining Light Assets March To Jingmen

When Zhou Songqing began to walk around the bird's nest, he was very excited.

Unlike ordinary people, Zhou Songqing's excitement is accompanied by a sense of accomplishment and pride.

Today, it is already part of Jingmen.

The Li Ning Co signed a cooperative agreement to establish a Lining (Jingmen) industrial park with an area of 3200 Mu and a total investment of 3 billion 200 million yuan in the park. The park is planned to be put into production in the first phase of September 2009 and completed in December 2013.

This is the first large-scale sporting goods industrial park in the country, which is supported by the government, led by brand players and jointly invested by manufacturers.

The "deputy commander" of the project service is specially appointed, and the special "commander in chief" is Wang Ling, mayor of Jingmen.

Beginning in July 2008, the project team ran between Lining's headquarters in Beijing and Jingmen. "During this period, our party secretary went to the Li Ning Co headquarters once, and the mayor went to two times, and the other executives were frequent."

Zhou said.

The purpose of the working group is clear, and strive for the Lining Industrial Park to settle in Jingmen.

Previously, the "1+8" city circle planned by Hubei province was not listed in Jingmen. Correspondingly, the two cities adjacent to Xiangfan and Yichang were the two provincial sub centers identified in the Hubei development plan.

For Jingmen, the industrial park project can revitalize the existing textile industry of 300 thousand spindles on the one hand. On the other hand, it will spread the brand made by Jingmen with the help of Lining's brand.

Even so, Li Ning Co has rebuilt its focus on the development of Jingmen in the next 5 years, and guided its production suppliers and raw materials suppliers in Guangdong, Fujian and Jiangsu to the West.

Hubei kinetic energy is a registered company established in September this year, which mainly produces sportswear.

They joined the KEE zipper company and fabric supplier of Foshan Nanhai, Shanghai crown Tai Hong, and jointly established Hubei kinetic energy. Among them, Yongda owns 40% shares, and has 30% shares, and the remaining two share the remaining 30% shares.

Later, Luo Xiangyang, to be more precise, is the management of Hubei's kinetic energy, and has begun to prepare two things. One is to prepare for the construction of the Lining Industrial Park, the second is to find opportunities for expansion of production capacity.

In November, Hubei kinetic energy acquired two local sports apparel factories in Jingmen, which provided some OEM products for Conway before.

Basically, we found two factories in November and decided to buy them that month. "

Luo Xiangyang said.

In less than two weeks, after adjusting the management mode and retraining workers, the two factories that were acquired were pformed into Li Ning Co suppliers.

Similar to Hubei's kinetic energy, it is also the pformation of the southern Guangdong and Fujian companies moving northward and westward.

Guangdong Foshan Tian Tian Shoes Co., Ltd. (hereinafter referred to as Li Tian), Xiamen Fuli Shoes Co., Ltd. (hereinafter referred to as Fu Li) and the production of sole Yi De company, a common composition.

Compared with three companies undertaking Lining business volume, three Holdings 60%, 15% and 25% respectively.

Before setting up a joint venture, these three companies are Lining's core suppliers.

"Yide is an upstream supplier of finished shoe manufacturing, so the relationship between the three companies is quite close before the joint venture."

Chen Tianwen said Chen Tianwen is assistant to Chairman of the company.

However, the Setback Experience of the forerunners caused many companies to worry about it.

Yongda and Li Tian and other companies have also considered whether to go to the west to get gold. After all, Yu Yuan, OEM's biggest sports product producer in Dongguan, has begun to expand its capacity in Jiangxi and Hubei.

Although the proposal of the big customer was a bit sudden, he quickly calculated that the overall cost could be reduced by at least 10%-15%. At the same time, the Jingmen municipal government promised to provide enough labor for the industrial park, and more importantly, "the Li Ning Co indicated that they would come to protect the order of the industrial park." at that time, many suppliers wanted to join it. Luo Xiangyang recalled, "we have gone through the screening process. On the one hand, they will consider our strength, on the other hand, it is very important for Li Ning Co to be loyal."

Luo Xiangyang said.

Even after the establishment of a joint venture in several companies, "every time a board of directors is opened, it will be noisy" and normal.

But when we open the door, we smile together.

For the 7 suppliers mentioned above, the orders from Lining can basically contribute to the turnover of 70%-80%. On the contrary, for Lining, each company is just a corner of its production layout. Taking Yongda as an example, its turnover is about 200 million yuan in 2007.

China's market capacity can provide space for sporting goods manufacturers to grow at a stage of growth. However, if we want to achieve longer performance growth, such as thirty or fifty years, a strong brand soul is indispensable, and internationalization is an important condition for a strong sports brand.

Which experience of ZARA can be used for reference?

In the end, Zhang Zhiyong regarded "pformation of wholesale logistics to retail logistics" as the focus of supply chain pformation in the next 5 years.

"We still use the big DC (distribution center / warehouse) to the logistics framework of small DC.

Zhang Zhiyong said, "for example, the original order from us to the real listing of products takes 70 days. Can I shorten the time to 50?