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    Financial Crisis Forced Shanghai Old Brand Enterprises To Pform

    2008/12/19 0:00:00 79

    Grim

    Export situation

    Yes, including

    textile industry

    Labor intensive industries, among others, may have the biggest impact.

    Many textile companies are facing rising costs.

    Tight funds

    And many difficulties such as export difficulties, some old textile enterprises in Shanghai still live "very moist", and the profits of enterprises are not reduced.

    Located in downtown Shanghai, this old factory with several decades of history is the old name.

    Spin

    Shanghai min GUANG company.

    Although this old factory seems to be a bit dilapidated, the company has a history of "over four years" with "queens", "phoenix", "Min Guang" and "picking up the crowd". It has a history of more than 70 years.

    Textile enterprises

    In this environment, we achieved a 15% increase in operating revenue in the first half of this year.

    Min Guang attributed this to the timely pformation of enterprises.

    Weng Hesheng, general manager of Shanghai min Guang International Enterprise Co., Ltd., said: "we have made a pformation, that is, pforming production and operation to brand management, and one is the change of our products."

    In order to do well

    Industrial pformation

    Shanghai min Guang has moved all production lines to areas with relatively low labor costs, such as Jiangsu and Zhejiang. All products are processed by local OEM, and they are responsible for supervising the quality.

    At the same time, min Guang also increased investment in R & D and design, and injected "technology" and "fashion" elements into old brands.

    In view of the difficulties encountered in export, min Guang also adjusted the train of thought in time.

    Weng Hesheng, general manager of Shanghai min Guang International Enterprise Co., Ltd. said: "then, on the top of exports, we are based on quality, and one is to make some adjustments, so what we need to make up for the adjustment is to stimulate domestic demand."

    In Shanghai, there are a lot of old textile enterprises actively seeking pformation, such as min Guang.

    So far this year, the Shanghai Textile Holding Group has no losses in its old brand enterprises. The sales revenue in the first half of the year increased by an average of 14% over the same period.

    Editor: vivi

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