Sichuan Shoe Enterprises Join Forces To Fight For Domestic Market

Export market "intestinal obstruction", domestic market is not smooth, this is the real problem faced by Chengdu shoe industry. Facing the increasingly severe international situation financial crisis Chengdu footwear industry is striving to ensure its quality Export market They also expect the relevant government departments to strengthen the dredging and integration, so as to improve the ability of the shoe industry to cope with market changes.

Peng Jun, chairman of the western shoes capital, said that under the situation of the coastal counterparts switching to the domestic market, Sichuan shoes It's dangerous to attack slowly. At the same time, Rong Yuwei, Secretary General of Sichuan furniture import and Export Chamber of Commerce, pointed out that Sichuan enterprises should learn from the lessons of individual combat and form industrial clusters as soon as possible to develop domestic market.

　　 Domestic market How big is it?

Wu Deqing, chairman of Sichuan Yibai shoes industry Co., Ltd., believes that it is the sum of European and American markets, and the middle-income group will be equivalent to that of Europe and America in five years. Peng Jun, chairman of the western shoes capital, said that the broad domestic market is not only the best "safe haven" at present, but also the ten measures introduced by the state will greatly stimulate domestic demand. It is reported that Chengdu Municipal Economic Committee has begun to guide enterprises to comprehensively accelerate the pace of local shoe enterprises entering domestic shopping malls.

It is generally believed in the industry that the key to solve the problem of "blooming in the wall and fragrant outside the wall" is the current key.

Recently, the author saw hundreds of pairs of Jiuxi sandals being processed in the production workshop of camido shoe industry. Liu Ying, assistant to the chairman of the company, said that due to the quality assurance, the factory's external orders for next summer have been basically saturated. For the domestic market, the company has spent 11 years accumulating. "It takes a long time for a brand to reach a certain recognition among consumers.".

Aimin shoes once hoped to enter the local middle class through high-end stores in Chengdu. However, due to the lack of local brand recognition, shopping malls did not accept the offer. Liu qiongying, chairman of the company, said that the quality of Sichuan shoes is comparable to that of world famous brands, and the flowers in the wall are fragrant, but this is not within the capability of an enterprise.

It is reported that the Chengdu municipal government is preparing to establish a shoe enterprise industry association. On the one hand, it is necessary to build a dialogue bridge between enterprises and the government in order to achieve the benefit of "1 + 1 + 1 > 3"; on the other hand, it is to integrate industrial resources through the association and launch a strong attack with industrial clusters.

In this regard, the experience of Sichuan furniture industry cluster to attack the domestic market is worth learning: in the case of market downturn, Sichuan furniture first gained 18 billion yuan "bundled" orders in the Western China Expo; on November 13, more than 90 enterprises collectively signed more than 50000 square meters of sales in Wuhan China furniture CBD.

Rong Yuwei, Secretary General of Sichuan furniture import and Export Chamber of Commerce, said that in the situation of general market downturn, whoever occupies more ports will win market opportunities first. How to be a pioneer?

The industry has changed the past single soldier combat and "business" sales thinking, set up by the Provincial Department of Commerce, the chamber of Commerce quickly organized member enterprises to carry out "Sichuan furniture China Tour" activity, vigorously publicized and strongly negotiated in the form of industrial clusters. Whether it is through the introduction of the Western China Expo or the collective charter plane "going out", the strong momentum has caused a sensation in the local area.

Under the market economy of "production leading marketing", the trade terminal is the core part of the industrial chain, which is the missing link in the Sichuan shoe industry chain. Although there are more than 1000 enterprises producing shoes every day in Wuhou District, the common people can not find a place to buy local shoes.

It is reported that Chengdu will promote domestic sales through industrial tourism. Purchasers can watch the production process in the industrial cluster base, understand the culture vertically through the women's shoes history and Culture Museum, and finally make experiential purchase in the direct sales base.

The city will take the lead of the government and operate by professional operators to establish a "women's shoes city of China direct selling mall" in Wuhou District, hoping to open it Sichuan shoes Domestic sales gate.

Editor in charge: vivi