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    Warm Excellent Shoe Enterprises Create Breaking Winter And Create Good Results

    2008/12/11 0:00:00 62

    U.S.A

    financial tsunami

    A large number of small and medium-sized enterprises in Wenzhou, which are active in the export-oriented private economy, stop production and go bankrupt.

    However, at the beginning of the month, the reporter was "commemorating" with the Information Office of the State Council.

    30 years of reform and opening up

    When visiting the Wenzhou private enterprises, Chinese and foreign media visited Wenzhou "private enterprises" found that the high quality private enterprises with accurate positioning, focusing on quality, quantity and innovation can create brilliant results in the same market. Kangnai group and CHINT group show the flexible advantages and vitality of the private enterprise mechanism.

    Wenzhou's dependence on foreign trade is as high as 43%, of which Wenzhou lighters account for 90% of the world's market share and Wenzhou shoes account for 26% of China's total exports.

    stay

    US financial tsunami

    Under the impact of Wenzhou, 30% of foreign trade export enterprises appeared negative growth.

    Chen Hongfeng, vice mayor of Wenzhou, said that from 1 to October this year, the total import and export volume of Wenzhou decreased by 7.9% and 14% respectively compared with the same period last year.

    At the same time, the rate of refunding of foreign enterprises has been rising. By November, the amount of loans that Wenzhou enterprises could not recover amounted to US $3 million 850 thousand, up 91% compared to the same period last year, of which US accounted for 30% and EU 40%.

      

    Kangnai positioning high-end new products to raise prices

    In the international situation is extremely severe, the European mainland

    footwear

    In the early days when brands had cut prices for 30%, the Wenzhou Kangnai group, which opened its direct selling stores overseas, did not sell at a low price. Instead, it increased the sale price of new products in France and Paris, and its sales increased by 35%.

    Zhou Jinmiao, vice president of Kangnai group, said Kangnai group is China.

    Shoe enterprises

    The earliest importing of the world's top shoe making equipment companies has always attached importance to the quality and innovation of the products. And a few years ago, we hired the famous strategic consulting companies in the mainland to conduct strategic consultation, determined the strategy of making high-end leather shoes, continuously improving the quality and added value of products, and made preparations in advance.

    "Whoever gets closer to the consumer will win the market."

    Zhou Jinmiao pointed out that Kangnai is a labor-intensive enterprise, and it is also affected by the United States.

    financial tsunami

    However, Kangnai specializes in shoemaking industry, and continues to introduce new products to maintain a strong sales growth momentum.

      

    CHINT new energy

    Technological innovation

    Chen Hongfeng, vice mayor of Wenzhou, pointed out at the press conference that compared with other cities in China, Wenzhou was affected by the international economic situation early, fast and large.

    In September this year, the relevant departments of Wenzhou conducted an investigation of 36 industrial towns and 1.8 000 enterprises in the city, of which more than 1460 were shut down, accounting for about 8% of the total, and 304 enterprises were closed down, accounting for 1.6% of the total number.

    Many Wenzhou enterprises are facing a dilemma of protecting the market or ensuring efficiency. However, the CHINT group, the top 500 of China's top private enterprises, has maintained rapid growth from 1 to October, an increase of 125% over the same period.

    CHINT group party secretary Lin Ke Fu said that the export of low-voltage electrical appliances to avoid CHINT also declined, but the newly developed solar photovoltaic battery has become a new export growth point.

    "CHINT group's solar photovoltaic battery development not only fills the domestic market vacancy, but also leads the application and development of new technologies in the world."

    Linkov is full of confidence in the development of new energy industry. He said that the key to success is innovation.

    CHINT group, through technological innovation, has caught up with the fast rising of new energy development in the world, and has also promoted the overall progress of enterprises.

    Linkov told reporters that at present, CHINT decided to take advantage of the opportune moment to absorb international talent, constantly technological innovation, and enhance the core competitiveness of enterprises, especially continue to research and develop the second generation of thin-film solar products, give full play to the flexible advantages of private enterprises, and once again show the vitality of innovation.


    Editor: vivi

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