Shoe Industry "Cold Current" How To Pform And Upgrade Shoes Enterprises?
With the global financial turmoil, the depreciation of the US dollar, exports blocked, stock market volatility, RMB exchange rate, energy and raw material prices, labor shortage, new labor law, inflation, tight money, high grain prices, slowing economic growth, and earthquake disaster. For China Shoes capital Wenzhou Shoe enterprises In view of the above many risk factors, the industry consolidation competition is accelerating and intensifying. Some enterprises have closed down, closed down, migrated, layoffs, etc., and witnessed and recorded the footprints of the financial crisis in this era.
Shoe line Industrial enterprises are facing the cold winter, especially in the 2008 stage, many enterprises' capital chain situation has worsened slightly, for small and medium-sized enterprises. Shoe enterprises The momentum is not optimistic. Although China's domestic consumption power is also shrinking under the current "cold current" of the world economy, the impact of China's economy on the world economy has begun to increase over the past 30 years since reform and opening up. Premier Wen Jiabao said that, in general, the fundamentals of China's economic development have not changed, and are developing towards the expected direction of macro regulation.
As fast moving consumer goods Shoe leather Products are people who have to consume. shoes Market prospects and space continue to expand. footwear industry The demand direction of consumer goods is also. Shoe enterprises The direction of competition extension, the three month approaching 2008 is the time for enterprise to win the competition. It is said that the situation in 09 years is more severe. Some exhausted enterprises will not be able to persist. The real competitiveness will be pulled to a larger distance in the next stage. If enterprises fail to keep up with them, they will lose a lot.
But after all, the world economic fluctuation has been put before the reality. How can we turn the danger ahead into an opportunity?
Premier Wen Jiabao in Huajian group of Dongguan City footwear industry During the survey, Premier Wen Jiabao gave full affirmation to Huajian's "development, pformation and upgrading". He pointed out that development is the absolute principle, upgrading is the core, and pformation is the adjustment of structure. footwear industry How to get rid of difficulties, go out of the trough, and highlight tight encirclement points out an important direction.
Ma Jiantang, the head of the National Bureau of statistics, came to Wenzhou to investigate and said that the global financial crisis had a certain impact on the economy of Wenzhou. Some small and medium-sized enterprises with weak competitiveness fell down, but many large enterprises were still strong, so they did not hurt the overall situation of Wenzhou's economy. "This is an opportunity." Ma Jiantang encouraged private enterprises in Wenzhou to speed up structural adjustment and pformation and upgrading.
China Shoes capital Wang Zhentao, President of AOKANG group, recently pointed out that China's manufacturing industry is facing the greatest difficulty in 30 years of reform and opening up, China. footwear industry It has been in the "cold winter", after market shuffling and integration, the industry brand will be few in the near future. Turning to the work of the fourth quarter of 2008, Wang Zhentao clearly pointed out that we should focus on the core of sales and profits, accomplish the tasks of 2008 and the budgetary targets of 2009, so as to achieve morale, efficiency and performance improvement, and ensure the safety of production, capital, assets and risks. When it comes to how enterprises succeed in pformation, Wang Zhentao believes that entrepreneurs or decision-makers must first have a strategic vision and the ability to correctly analyze and judge the current situation. They must also be prepared for danger and prepare for the rainy day. In a good situation, we must think of a bad situation and make corresponding preparations.
On the second China brand festival in 2008, Shoe enterprises Qian Jinbo, President of the Red Dragonfly Group, gave a passionate speech. He believes that China's shoe industry is rising and China has already become a leader. shoes The foundation of a powerful nation. Previously, Red Dragonfly The group successfully developed the first double sports in China. leather shoes In terms of channel construction, it is reported that red dragonfly currently has 4000 sales terminals, and has created a new mode of terminal sales -- integrated store, which creates "affordable fashion and luxury" for customers, and has built China's first national level in the construction of enterprise culture. Shoe shoe Cultural museum.
Far away topic is not discussed in detail. Close to the year, a well-known chairman of the industry is at the internal meeting of a middle-level cadre above the company. On the seriousness of the marketing work at the end of the year, the sound of the new year's fireworks is getting closer and closer to us, and the market competition is becoming more and more serious.
According to Chengdu business daily interview footwear industry Huang Xinbao, Chengdu office, faced with the current financial turmoil. footwear industry Like other industries, it has begun to re shuffle. This is a reality. In the interview, Huang Xinbao is not pessimistic. He believes that the current environment is both a challenge and an opportunity. We can make good use of this springboard to make a smooth pition, and the prospects for future development will be better.
Think of the key phrase of AOKANG group, "around the core of sales and profit", and feel the confidence of the national brand of the Red Dragonfly Group's money tree. Shoe enterprises In order to achieve the goal of "breaking through" in 2008, we must first grasp the management of capital chain, be vigilant in times of peace, strengthen internal management, serve the quality of external trees, establish confidence and make adequate preparations for the "long war" to cope with the "cold winter". This is Wenzhou. Shoe enterprises Break through the important outlet of "economic fluctuation" crisis.
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